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Source: Pexels

Matching the Creativity Supply Side to Your Marketing Demand

Idea posted: April 2018
  • Innovation & Entrepreneurship
  • Marketing

A team of researchers offers a framework to help organizations support creativity more effectively. Elements of this framework including balancing the usefulness and originality of creative ideas depending on the organization’s needs and choosing the best approach to creative ideas: 1) focusing on the sheer quantity of new ideas, 2) exploring the potential of a category, or 3) looking for creative ideas across categories.

Idea #700
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Source: Pixabay

Is Paid Search Advertising Worth the Money?

Idea posted: April 2018
  • Marketing

Is branded paid advertising worth the money? A 2015 study based on eBay traffic said no: prospects using brand name searches will find their way to the website, with or without paid ads to lead them. A new study, however, using a brand that is not one of the largest in the world, shows a different result: about half of the customers are lost. 

Idea #695
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Photo by Alvaro Reyes on Unsplash

Can Leaders Be Too Smart?

Idea posted: April 2018
  • Leadership & Change
  • Learning & Behaviour

Can leaders be too smart? A recent study offers a surprising answer: up to a certain point, the smarter you are, the more effective you are as a leader. But being too smart can actually reduce how effective you are perceived— in large part because you lose touch with your subordinates. 

Idea #696
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How to Choose the Right Innovation Intermediary

Idea posted: March 2018
  • Innovation & Entrepreneurship

The use of innovation intermediaries to find outside solutions and ideas or innovation partners is becoming more common. Choosing the right intermediary can depend on factors such as the type and complexity of problems or needs, whether the search for partners or solutions, and the extent of the envisioned collaboration among innovators.

Idea #699
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Photo by Erik Eastman on Unsplash

Industry Disruption: Sequence and Timing of Responses Are the Key to Survival

Idea posted: March 2018
  • Strategy

In the case of major industry disruption, successful companies survive through a well-orchestrated series of strategic moves. New research shows that the sequence and timing of those moves can make the difference between failure and success. 

Idea #698
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CMO Survey: Value of Company Spending on Social Media

Idea posted: March 2018
  • Marketing

While digital age marketing channels such as social media marketing and mobile marketing has captured the public’s attention, the view from the Chief Marketing Officer’s desk is more measured, according to a new survey of marketing leaders in the U.S. Social media marketing continues to grab more and more of the marketing budget, for example, but measuring its impact on the bottom line remains elusive.

Idea #697
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The Boy in the Red Vest (detail) Cezanne c-1890 (Courtesy: Foundation E.G. Bührle, Zurich)

The Good, Bad and Ugly of Covert Marketing

Idea posted: March 2018
  • Marketing

With traditional marketing losing its impact in today’s overcrowded marketplaces, marketers are developing creative covert campaigns to create buzz around their products. Sometimes, however, these covert campaigns can backfire. 

Idea #694
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Why Promotions Work Better for Luxury and Hedonic Purchases

Idea posted: March 2018
  • Marketing

New research reveals that promotions are more effective with luxury and hedonic products (think Godiva chocolates or that vacation by the sea) than for more utilitarian products. The reason: they help reduce consumer guilt about the purchase. 

Idea #693
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Source: Pixabay

Who’s Influencing Your Stakeholders?

Idea posted: February 2018
  • Marketing
  • Operations
Institutions: Henley Business School

Third party influence can have a major impact on a company’s reputation. By replacing the traditional company-centric communication strategy, a new stakeholder-centric Channel Strategy Model helps companies understand stakeholder perspectives that are outside the companies’ sphere of experience — and opens up new avenues of indirect communication.

Idea #691
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Contradictory Attitudes of Consumers to Bundling

Idea posted: February 2018
  • Marketing

The benefit to companies of bundling products and services is complicated. Consumers will demand more compensation and feel greater dissatisfaction if a component is missing from a bundle than if it is missing in isolation. However, consumers will be willing to pay less for an item added to a bundle (and derive less satisfaction from that item) compared to the same item purchased separately.

Idea #690
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How User Reviews Replace Advertising

Idea posted: February 2018
  • Marketing

Reflecting the impact of customer review sites, new research shows that independent hotels are adjusting their advertising spending based on reader reviews — the better the reviews, the less they spend. 

Idea #692
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Photo by Simone Busatto on Unsplash

Geography of Innovation: More Emerging Regions Involved, Advance Economies Still Dominate

Idea posted: January 2018
  • Innovation & Entrepreneurship
Institutions: Henley Business School

While emerging countries are starting to generate more innovation, most of the world’s innovation continues to be clustered in regions of the advanced economies.

Idea #689
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Louis Vuitton store, HK Landmark, Hong Kong (Source: Wikimedia Commons)

How Practical Features Sell Luxury Products

Idea posted: January 2018
  • Learning & Behaviour
  • Marketing

New research reveals that buyers of hedonistic, luxurious products often feel guilty about their indulgent purchase — but that bundling even a small utilitarian feature with the product can assuage this guilt and make consumers more likely to buy and increase willingness to pay.

Idea #687
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St George Kills the Dragon, Edward Burne-Jones, 1866 (Courtesy: Art Gallery of New South Wales)

How to Make and Keep Customers Grateful

Idea posted: January 2018
  • Strategy
  • Innovation & Entrepreneurship
  • Marketing

Forget discounts. Customers perceiving a genuine effort by companies to invest in the customer relationship will feel grateful toward the company — an emotion that leads to overall (and longer lasting) customer satisfaction.

 

Idea #688
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Rupert Murdoch at the World Economic Forum, 2009 (Source: Wikimedia Commons)

Extravert CEOs and Strategic M&A Decisions

Idea posted: January 2018
  • Strategy
  • Leadership & Change

New research based on 2800 corporate CEOs shows that extraverted CEOs are more likely to engage their firms in the uncertainty of M&A activities, proving that CEO personality can drive firm behaviour. However, under certain conditions, the situation dictates the options available to CEOs, regardless of their personalities. Thus, for example, even less extraverted CEOs make more acquisitions in highly competitive industries.

Idea #686
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Kalfafell Iceland. Photo by Gian Reto Tarntzer on Unsplash

How Linear Thinking in a Non-Linear World Leads to Wrong Decisions

Idea posted: December 2017
  • Learning & Behaviour
  • Marketing

Our brains prefer to think in straight lines: if one bag of oranges costs $5, then two bags cost $10 and three cost $15. However, this bias toward linear thinking often traps unwary business decision-makers who fail to recognize the non-linear relationships they are dealing with (e.g. increasing retention rates from 10% to 30% or from 60% to 80% does not have an equal 20% impact on customer lifetime value).

Idea #685
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How to Encourage Interprofessional Knowledge Transfer In Your Company

Idea posted: December 2017
  • Leadership & Change
  • Learning & Behaviour

Organizations find that knowledge often gets ‘stuck’ within the different professional cliques. In a health care setting, for example, nurses talk to nurses and doctors talk to doctors, and knowledge has difficulty passing between these two professions. However, all organizations have individuals who can act information ‘brokers’, bridging the gap between the professions. 

Idea #684
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Photo by Kevin Curtis on Unsplash

Why You Need Diplomats In Your Organization

Idea posted: November 2017
  • Leadership & Change
  • Learning & Behaviour

Friendships in the workplace lay the foundation for collaboration and learning. Friendship cliques, however, can also produce fissures that only people with personalities of the diplomats in the organization can span.

Idea #683
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Pedro Lopez and the Trinity Orchestra, 2017 (Source: Wikimedia Commons)

Understanding Follower Attitudes Helps Decipher Leadership Success

Idea posted: November 2017
  • Leadership & Change
  • Learning & Behaviour

Leadership success is built not only on the competencies of the leader but also the perceptions of followers. Conceptualizing perceptions as attitudes unveils a more nuanced and complete explanation of leadership success (and failure).

Idea #682
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Photo by William Iven on Unsplash

Digital Natives and Multi-tasking Proficiency Are Harmful Myths

Idea posted: November 2017
  • Leadership & Change
  • Learning & Behaviour

Research shows that the existence of a generation of ‘digital natives’ and the ability of this generation to multi-task are in fact two harmful myths — myths that lead to erroneous assumptions about learning and work efficiency.

Idea #681
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Source: Pixabay

Behavioural Economics Explains Employee Retirement Savings Choices

Idea posted: October 2017
  • Finance

A groundbreaking 2004 journal article showed how behavioural economics could explain self-defeating retirement savings decisions made by employees. It was an early example of the power of behavioural economics over standard economic theory by the ‘father of behavioural economics’.

Idea #680
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Oslo Opera House, photo by Oliver Cole on Unsplash

Stopping Tax Evasion: Detection Probability Vs Moral Persuasion

Idea posted: October 2017
  • Finance
  • Operations

A large field experiment involving Norwegian taxpayers underreporting foreign income reveals that the probability of detection deters the greatest number of potential non-compliant taxpayers; moral arguments sways fewer non-compliant taxpayers but inspires those who listen to significantly increase their reported income. 

Idea #679
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Photo by Ayo Ogunseinde on Unsplash

Why Self-Confident Women Have Less Influence than Self-Confident Men

Idea posted: October 2017
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

A new study shows that the appearance of self-confidence resulting from high performance gives men greater influence in their organizations. The same is not true for women, who in addition to appearing self-confident must also demonstrate active concern and support for others. 

Idea #675
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Source: Pixabay

The Unintended Consequences of Risk Averse Managers

Idea posted: October 2017
  • CSR & Governance
  • Finance
  • Leadership & Change

Risk aversion and career concerns are pushing managers to play it safe, reducing the shareholder value of their companies — and the incentive compensation structures meant to motivate managers often have the opposite effect. 

Idea #676
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Impression III, Wassily Kandinsky, 1911 (Courtesy: The Lenbachhaus, Munich)

Behavioural Economics: A Power that Goes Beyond Nudges

Idea posted: October 2017
  • CSR & Governance
  • Finance

Behavioural economics solutions to societal problems mostly take the form of economic ‘nudges’ — such as defaults to increase retirement plan enrolments. However, the potential for behavioural economics to help resolve societal problems is far greater than the common nudges. A new paper explains how policy makers have failed to take full advantage of behavioural economics solutions.

Idea #677
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Renaissance chess pieces (Source: Pixabay)

How to Stay Ahead in the Game of Office Politics

Idea posted: October 2017
  • Leadership & Change
  • Learning & Behaviour

Despite its negative connotation, office politics is a fact of workplace life. Successful people are politically savvy but also driven by integrity and authenticity. Vlerick Business School offers a guidebook for navigating the landscape of office politics without losing that authenticity.

Idea #678
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Frank Jordan meets with Doug Cuthbertson and other union leaders at City Hall, New York, during the 1994 newspaper strike

Why You Need to Mend Any Poor Relationships With Your Employees

Idea posted: September 2017
  • Leadership & Change

A leading researcher on the issue of management-subordinate conflicts explains why it is important for leaders to mend any poor or strained relationships with their subordinates — and what steps to take. 

 

Idea #674
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Photo by Luca Onniboni on Unsplash

Bridge-Building CEOs Unite Divided Management Teams to Succeed

Idea posted: September 2017
  • Leadership & Change

Top management teams with entrenched knowledge bases tend to break into knowledge-based subgroups. CEOs by virtue of their integrative characteristics may be able to reconcile the differences and overcome the potentially negative effects. This study shows that there is more than meets the eye when it comes to the effects of knowledge diversity in management teams at multinational enterprises.  

Idea #673
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A Political Meeting, Johann Velten, 1849 (Courtesy: The City Museum, Tier, Germany)

Why Boards of Directors Fail at Monitoring Their Companies

Idea posted: September 2017
  • CSR & Governance
  • Leadership & Change

New research reveals the 10 structural barriers, from board size to the complexity of a firm, that explains why boards of directors can fail to effectively monitor their companies.

Idea #667
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New York City (Source: Unsplash)

Strategies and Tools for Entrepreneurs in Search of Resources

Idea posted: September 2017
  • Innovation & Entrepreneurship

Based on a meta-analysis of academic publications, researchers identify two strategies and four tools that entrepreneurs can deploy to gain access to vital external resources.

Idea #668
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