The Intrigue, James Ensor, 1890 (Courtesy: The Royal Museum of Fine Arts Antwerp)

How Crowdfunding Affects Product and Pricing Decisions

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Key Concept

Seeking investors through crowdfunding sites such as Kickstarter requires entrepreneurs to rethink their pricing and product line strategies, taking into account the mix of investor/buyers who will attach different levels of value to the new product or service.

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