Mastering the Last Mile: A Webinar with Dilip Soman

Ideas for Leaders #W004

Mastering the Last Mile: A Webinar with Dilip Soman

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Key Concept

Dilip Soman is a Professor of Marketing and holds the Corus Chair in Communications Strategy at the Rotman School of Management at the University of Toronto. His research is in the area of behavioural economics and its applications to consumer wellbeing, marketing and policy. Dilip Soman has also worked with UK Prime Minister's Cabinet Office 'Nudge Unit' on creating policy initiatives that work by 'nudging' behaviur changes. In this webinar he explores this approach and the difficulty in enabling real behaviour change in organizations.

Post date

August 2015
 
 
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