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The Incredible Adventures of Professor Branestawm, by Norman Hunter, illustrated by W. Heath Robinson. (Courtesy: Penguin Books, First Published 1933)

Broad Knowledge or Narrow Expertise: What Works Best for Innovation?

Idea posted: September 2015
  • Innovation & Entrepreneurship

Who is most likely to find the innovative breakthrough: an expert with a deep knowledge of the domain or a cross-functional team with broader knowledge and a variety of experience? New research shows that the cross-functional and diverse knowledge approach to innovation can be a double-edged sword: shattering the myopia of experts but not providing the expertise needed to generate novel ideas in the field.

Idea #548
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