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Ximending District, 2013, Taipei, Taiwan

Consumers/Brand Relationships and Fair Treatment

Idea posted: April 2013
  • Marketing

Different brands have different relationships with their customers, just as social relationships differ among people (casual friendships, committed relationships, etc.) Some relationships are strictly transactional; in the case of brands, customers expect value for money, and little else. Other relationships are more of a partnership; customers expect the brand to ‘care,’ just as caring is a component of certain social relationships. New research from the Rotman School of Management and Duke University’s Fuqua School of Business advances the concept that brand relationships mirror social

Idea #129
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The Cheat with the Ace of Clubs, Georges De La Tour, c. late 1620s, Louvre, Paris (Source: Wikimedia Commons)

When Financially Deprived Employees May Shift Moral Standards

Idea posted: October 2013
  • CSR & Governance
  • Learning & Behaviour

Although moral standards are valued unequivocally, moral behaviour is another story. Under certain conditions, people will let their moral standards shift. New research shows that financial deprivation is one of those conditions and this can have an impact in the workplace.

Idea #227
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