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Cincinnati, USA. Photo by Jordan Andrews on Unsplash

In Uncertain Times It's Best to Have Fewer Industry Experts on a Board

Idea posted: September 2017
  • Strategy
  • CSR & Governance

Having domain experts on boards is often touted as an advantage. New research shows, however, that too many experts from a company’s industry can actually hinder a board’s efforts in times of strategic uncertainty.

Idea #672
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The Wizard of Oz – a publicity still of Jack Haley, Ray Bolger, Judy Garland and Bert Lahr promoting the 1966 CBS broadcast of the 1939 MGM feature film (Source: Wikimedia Commons)

Leveraging Diversity through Integrative Thinking

Idea posted: August 2013
  • Strategy
  • CSR & Governance
  • Leadership & Change

Increasingly, companies are embracing diversity. It is right on moral grounds alone, but also they feel it can contribute directly to competitive advantage. Many corporate websites echo the thought that the real power of diversity comes in the form of happier customers and increased profit. Many companies routinely create diverse work teams seeking to capture the financial value of leveraging diverse and opposing views. If only it were so easy. The teams need supporting structures, organizational norms and real tools to achieve their goals.

Idea #187
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Official U.S. Navy Imagery – a sailor presents his girlfriend with an engagement ring (Source: Wikimedia Commons)

The Competitive Implications of Customer Expectation

Idea posted: July 2016
  • Strategy
  • Marketing

Past research has shown that products and services that don’t fit specific market categories are more likely to fail in the marketplace. A new study demonstrates that even a product with all the attributes of its category can fail. To truly understand the competitive dynamics of its market, a company needs to look beyond categories, and focus on the customer expectations that underlie those categories. 

Idea #612
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