Ideas from Dai, Hengchen

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Buyers of Experiential Products and Consumer Reviews

Idea posted: September 2015
  • Marketing

Shoppers find consumer reviews to be less useful, and are less likely to seek out such reviews, for experiential purchases (events to be lived through such as vacation packages) than for material products (objects to keep such as electronics). 

Idea #546
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Chinese New Year, Dragon Walk, Hong Kong (Source: Wikipedia Commons)

How Landmarks in Time Help Employees Set Aspirational Goals

Idea posted: July 2014
  • Leadership & Change
  • Learning & Behaviour

Temporal landmarks — such as the first day of the year, a milestone birthday or the completion of a major project — can spark an attitude of renewed optimism in people that motivates them to seek out and achieve aspirational goals. Managers should take advantage of temporal landmarks to bolster employee development and achievement.

Idea #416
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