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Multichannel Strategies for Better Customer Experience

Idea posted: November 2013
  • Marketing
Institutions: Henley Business School

The proliferation of devices and channels has brought new challenges to just about every organization in delivering consistently good customer experiences and effectively joining up service provision with marketing activity, data and content. A good multichannel strategy and execution is increasingly becoming essential to marketers and customer experience professionals from every sector.

Idea #261
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