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The Sower by Jean-François Millet, circa 1865, Walters Art Museum, Baltimore

How Well Is CSR Embedded in Business Strategy?

Idea posted: May 2014
  • Strategy
  • CSR & Governance
  • Finance
  • Innovation & Entrepreneurship
  • Leadership & Change

CSR and sustainable development are now widely seen as core parts of business. This does not, however, mean they’re always treated as core parts of business strategy. The management control systems big companies use to design, implement and monitor CSR sometimes suggest a ‘reactive’ rather than a ‘proactive’ approach from leaders.

Idea #374
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Why the Chief Marketing Officer Matters

Idea posted: February 2016
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Marketing

The position of Chief Marketing Officer has come under fire recently, with some arguing that a CMO does not really add value to a company. A new research study counters this view; showing that companies with CMOs perform up to 15% better than companies who leave the CMO seat empty. 

Idea #581
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FAEF conference room, Fairport, NY (Source: Wikimedia Commons)

Supervising Projects Despite Limited Time and Expertise

Idea posted: June 2017
  • Strategy
  • Leadership & Change

Time and expertise limitations can cause steering committees (SCs) in charge of major and complex strategic projects to make errors in judgement and decision-making. The result: such common but serious problems as being late and over-budget. Proactive steps and awareness can help SCs avoid the traps.

Idea #661
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Family Portrait, Cornelis de Vos, 1631 (Source: Wikimedia Commons)

Surviving a Recession: Seven Lessons from Family Businesses

Idea posted: June 2014
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship

Family businesses tend to outperform companies with more dispersed ownership structures during economic downturns. Their ‘star’ quality is resilience — and it results from a set of strategic choices that put the long-term interests of the business first.

Idea #400
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