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Three Product Innovation Strategies for Emerging Markets and How to Choose

Idea posted: August 2014
  • Innovation & Entrepreneurship
  • Marketing

Emerging markets such as India or China represent lucrative new markets but also present a set of challenges, including lower income customers, poor infrastructure and poor service availability. There are three fundamentally different types of product and service innovation that can serve these markets: cost, frugal and good-enough innovation. Understanding the differences can help companies choose the right emerging market product innovation strategy for them.

Idea #430
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Launch Intentional Communities of Practice in Global Companies

Idea posted: September 2014
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change
  • Learning & Behaviour

As professionals in an organization acquire knowledge and experience, they share this knowledge among themselves in informal communities of practice (CoPs). In large international organizations with geographically dispersed professionals, such organic, informal CoPs aren’t possible; however, research shows top management-initiated, deliberately structured intentional communities of practice (ICoP) can fulfil the same function of distributing knowledge throughout the organization.

Idea #441
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