Search results

Sort by: Relevancy | Date | Title | sort ascendingRating

 

Why the Chief Marketing Officer Matters

Idea posted: February 2016
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Marketing

The position of Chief Marketing Officer has come under fire recently, with some arguing that a CMO does not really add value to a company. A new research study counters this view; showing that companies with CMOs perform up to 15% better than companies who leave the CMO seat empty. 

Idea #581
Read Idea
 
Source Pixabay

Why Are Disagreeable Men Being Rewarded for Being Disagreeable?

Idea posted: March 2019
  • CSR & Governance
  • Leadership & Change

Nice guys do finish last, according to a series of studies that show agreeable men earn significantly less and have less opportunity for advancement than disagreeable men. Agreeable women aren’t faced with the same backlash, supporting the assumption that agreeable men are being punished for not living up to their stereotypical gender roles. 

Idea #733
Read Idea
Real Time Analytics