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Innovation and the Power of Positive Thinking

Idea posted: July 2013
  • Strategy
  • Innovation & Entrepreneurship
Institutions: HEC Paris

A company’s ability to develop new products is not solely a function of its resources. Managerial cognition and organizational context play a big part. Negative perceptions of changes in the operating environment and defensive strategies are likely to lead to less innovative products and stifle creativity and entrepreneurship. We need to take an integrated, multi-dimensional approach to understanding innovation and new-product development decisions.

Idea #171
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