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Mark Webber's Red Bull Formula One car, Canadian Grand Prix, 2012 (Source: Wikimedia Commons)

Product Choice: Are You Paying Attention?

Idea posted: September 2013
  • Innovation & Entrepreneurship
  • Marketing

Product choice is linked to the amount of prior attention or conversely, inattention, that we give to something before encountering it again at a later date, when we either choose or reject it. Leaders should ask themselves what their organization can do to guard against the risks of its brand or products being overlooked.

Idea #218
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Naremon Thepchai Theatre production of Arthur Miller's 'Death of a Salesman', 1971(Source: Wikimedia Commons)|

Do Your Managers’ Responses to Market Results Damage Profits?

Idea posted: August 2014
  • Strategy
  • Leadership & Change
  • Marketing
  • Operations

Self-serving biases can lead managers to make less than optimal decisions when faced with poor results. This can hurt profits as their biases lead to the wrong quality and price responses to market results. However, forward looking executives can take steps to pre-emptively counter those biases when they make their initial price and quality improvement decisions.

Idea #423
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Dynamism of a Dog on a Leash, Giacomo Balla, 1912 (Courtesy: Buffalo Fine Arts Academy, New York)

Tracking Customers Who Leave Without Saying Goodbye

Idea posted: August 2015
  • Marketing

Customers don’t always inform a business that they are no longer customers. A new model, developed by researchers from Columbia Business School and London Business School and based on customer behaviour, allows companies to disentangle customers who are still active customers from customers who have ‘silently left’. The model also identifies customers who are in danger of leaving. 

Idea #538
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