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Communicating Multiple Roles through Social Media

Idea posted: January 2013
  • Innovation & Entrepreneurship
  • Leadership & Change
  • Learning & Behaviour
  • Marketing

Communications executives are surely the experts on using social media to create value in large organizations. This Idea shares the results of a large survey on social media use in the communication profession, specifically looking at the increasingly common practice of executives using multiple social media profiles or personas to achieve diverse goals.

Idea #070
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Dayron Robles winning the 110 meters hurdles at the Beijing Olympic Games, 2008 (Source: Wikimedia)

Embedding Diversity: Three Key Steps

Idea posted: January 2013
  • CSR & Governance
  • Leadership & Change

Diversity within an organization is now obligatory, and management policies in this domain are a must. However, implementing such policies is only the first hurdle in diversity management. In this Idea, two other hurdles faced by executives charged with this are presented, as well as tips based on others’ experiences on how to overcome them.

Idea #027
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Enthusiastic employees

Turning Employees into Brand Champions: Leadership Style Makes a Difference

Idea posted: January 2013
  • CSR & Governance
  • Leadership & Change
  • Marketing

It is crucial for managers to develop brand-building behaviours on the part of employees. The leadership style they adopt to do so will affect how well this is done. This Idea suggests that a high level of transformational leadership, combined with a moderate level of transactional leadership will be most effective in maximizing employees’ internal motivation to engage in brand-building behaviour.

Idea #035
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To Centralize or Not to Centralize?

Idea posted: January 2013
  • Strategy
  • CSR & Governance
  • Learning & Behaviour

The decision as to whether or not to centralize can be a difficult one for CEOs. This Idea suggests that three critical questions can provoke thoughtful debate and help teams make better choices: 1) is it mandated?; 2) does is add significant value?; and 3) are the risks low? No to all three questions would signal to a decision-maker not to centralize, whereas yes to even one can justify centralization.

Idea #049
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ENRON - Arthur Andersen witnesses testify at the Subcommittee on Oversight and Investigations, Committee on Energy and Commerce House of Representatives (107th Congress) hearing on January 24, 2002 (Source: Wikimedia Commons)

How to Recognize Managements With Something to Hide

Idea posted: July 2013
  • CSR & Governance
  • Finance
  • Operations

Is there a pattern to be found in the actions of managers trying to cover up their firm’s wrongdoings? According to this Idea, yes there is: they all tend to engage in the same sort of behaviours, such as exercising stock options more frequently, rarely changing the firm’s auditors, and more. An understanding and awareness of these behaviours can assist shareholders, regulators and other stakeholders notice failures and wrongdoings early and help address problems before disaster hits.

Idea #178
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Avoiding the Acceleration Trap

Idea posted: October 2013
  • Leadership & Change
  • Learning & Behaviour

Is your organization stuck in an ‘acceleration trap’? If you demand that your employees constantly give you the same level of accelerated effort, however committed they are, eventually their energy will burn out and the company’s performance will suffer. This Idea explains how to spot this trap, break free from it, and avoid getting stuck in this harmful position in future.

Idea #231
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Using Adaptive Decision-Making in Customer Management

Idea posted: October 2013
  • Learning & Behaviour
  • Marketing

How do managers make decisions related to customer relationship management? This Idea looks at research that shows that the majority of managers are adaptive in their decision-making, and those that demonstrate the highest accuracy in their decisions also employ “fast and frugal heuristics” – i.e. rather than using careful analysis of information, they use experience-based techniques for problem solving.

Idea #241
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Methuselah, the grandfather of Noah, purported to be the oldest person to ever live, stained glass window Canterbury Cathederal (Source: Wikimedia Commons)

Age Diversity and Performance: Negative Stereotypes and HR Policies

Idea posted: November 2013
  • CSR & Governance
  • Leadership & Change

Diversity in the workplace is now strongly encouraged in progressive organizations, and an increasing number of companies are enacting diversity-related policies. But this Idea suggests certain policies, such as those related to age diversity, may in fact hamper a firm’s performance if managers appear to hold negative age stereotypes.

Idea #256
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IP Management Strategies for Profiting from Business Model Innovation

Idea posted: November 2013
  • Strategy
  • Innovation & Entrepreneurship
  • Operations

How do companies protect their innovative business models from competitors? According to this Idea, intellectual property strategies are often utilized to do this, and depending on what type of company, formal or informal strategies can be the most appropriate. This research looks at four types of business model to analyze the role of IP management strategies in profitable business model innovation.

Idea #259
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The Wagah border often called the "Berlin wall of Asia", is a ceremonial border on India–Pakistan Border,

Organizational Identity and Adaptation to Disruptive Change

Idea posted: November 2013
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change

Discontinuous technologies (often the result of ‘disruptive innovation’) emerge at the periphery of organizational vision, requiring fundamental changes in business structures in order to be adopted successfully. So it is not surprising that they present particularly demanding challenges for executives. This Idea explains why organizational identity has an important role to play in dealing with this type of technological change.

Idea #272
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Four Ways CEOs Can Align Function Heads with Corporate Strategy

Idea posted: November 2013
  • Strategy
  • Leadership & Change

Corporate functions often lack strategic direction from CEOs. As well as underperformance, this can also lead to many other issues, such as bureaucracy on the part of function heads. But according to this Idea, four simple changes to normal management processes can help to avoid this and align corporate strategies between CEOs and corporate functions.

Idea #274
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Oilholics Anonymous Club. Allegory of the oil corruption

Reflective Leadership to Counter Corruption in Emerging Markets

Idea posted: January 2014
  • CSR & Governance
  • Leadership & Change
  • Marketing
  • Operations

Corruption remains a major obstacle to doing business in rapidly developing countries such as China, India, Brazil, Indonesia and Russia. It destroys value, distorts markets and encourages executives to work in their own rather than shareholders’ and stakeholders’ interests. Solving the problem depends on a new approach from companies: ‘reflective leadership’.

Idea #307
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HQ Controls and the Speed of Strategic Decision-Making

Idea posted: March 2014
  • Strategy
  • Leadership & Change
  • Learning & Behaviour

How do control mechanisms set by corporate headquarters in large organizations influence decision-making speed at lower levels? In this Idea, six types of corporate controls are identified, their effects on decision speed are discussed, and the key mechanisms accounting for these effects are outlined.

Idea #339
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Strategic investors. Dr. Stephan Goetz, Warren Buffett (on video link) and Baronin Ariane de Rothschild at the Munich Film Festival,2012 (Source: Wikimedia Commons)

Investors’ Strategies for Wealth Creation

Idea posted: April 2014
  • Finance

Strategy, whether for business, military or political ends, involves the optimal use and deployment of resources in order to achieve an objective. In this Idea, using strategy for wealth creation is explored, in the context of individual investors.

Idea #361
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Naremon Thepchai Theatre production of Arthur Miller's 'Death of a Salesman', 1971(Source: Wikimedia Commons)|

Do Your Managers’ Responses to Market Results Damage Profits?

Idea posted: August 2014
  • Strategy
  • Leadership & Change
  • Marketing
  • Operations

Self-serving biases can lead managers to make less than optimal decisions when faced with poor results. This can hurt profits as their biases lead to the wrong quality and price responses to market results. However, forward looking executives can take steps to pre-emptively counter those biases when they make their initial price and quality improvement decisions.

Idea #423
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Three Product Innovation Strategies for Emerging Markets and How to Choose

Idea posted: August 2014
  • Innovation & Entrepreneurship
  • Marketing

Emerging markets such as India or China represent lucrative new markets but also present a set of challenges, including lower income customers, poor infrastructure and poor service availability. There are three fundamentally different types of product and service innovation that can serve these markets: cost, frugal and good-enough innovation. Understanding the differences can help companies choose the right emerging market product innovation strategy for them.

Idea #430
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EU Energy Label

Why Differentiating Rating Scale Labelling is Important

Idea posted: August 2014
  • Marketing

Rating scales, such as those used in online review platforms or stores (for example, Amazon or Tripadvisor) or by government rating agencies (such as agencies rating energy savings), allow consumers to evaluate the performance of products or services. However, new research shows that when the scale levels of the rating scale are not distinguished visually (e.g. by colour) or linguistically (e.g. using the linguistically different A, B, C, D rather than A, A+, A++, A+++), consumers are more likely to ignore them — and this can hurt the sales. 

Idea #431
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Yellow-Red-Blue, Wassily Kandinsky, 1925, Musee National Art Moderne, Paris

Is There an Open Business Model Right for Your Company?

Idea posted: August 2014
  • Strategy
  • Innovation & Entrepreneurship

As open business models, in which knowledge, competencies and resources from external firms are integrated into the business model of a company, become more widespread, companies with traditional closed business models are striving to determine if they should follow suit, and when. By understanding the antecedents of open business models — the internal and external factors that encourage or require the move to openness — companies can make a more informed decision on whether (and when) to change and adapt their business models.

Idea #432
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Bring Your Own Device to Work: The Pros and Cons for a Multinational

Idea posted: August 2014
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Operations

Rapid advances in communications technology available to consumers has meant that employees often have far greater private access to sophisticated technology than they do in the workplace. Is BYOD (Bring Your Own Device) - permitting employees to bring personal laptops, tablets, and smart phones to work, and to use their devices to access company information a sensible policy? In theory organizations benefit, in practice this presents many problems. This Idea uses a case study of a particular multi-national organization to see its response to this question. 

Idea #433
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A Philosopher Giving a Lecture on the Orrery, Joseph Wright of Derby, 1766, Courtesy: Derby Museum and Art Gallery

How to Motivate Subsidiaries to Share Useful Know-How with Others in the Group

Idea posted: October 2014
  • Strategy
  • Operations

Building competence takes time and money. Subsidiaries of multinational corporations are therefore going to focus more on building competence that helps them, and not worry about other subsidiaries. However, parent companies can motivate subsidiaries to develop internationally useful competence by: making the creation of such competence part of a subsidiary’s mission, increasing the interface among subsidiaries, and granting them operational (but not strategic) autonomy.

Idea #444
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Public Sector Leadership: Managing 'Multirational' Organizations

Idea posted: March 2015
  • Leadership & Change
  • Operations

Public sector organizations are hybrid organizations that bring together different rationalities (e.g. political, economic, legal) together under one roof. The role of the public-sector manager is to find a way to enable these different rationalities to collaborate effectively. The key, according to social systems theory, is communication: finding the common language.

Idea #497
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Amsterdam Gay Pride 2013 Vodafone boat (Source: Wikimedia Commons)

Corporate Political Advocacy: Support Non-business-related Causes

Idea posted: April 2015
  • CSR & Governance

Some companies are unequivocally supportive of controversial political causes that are not even related to their industries — gay marriage, for example. Is corporate political advocacy, which goes beyond the responsible practices and community involvement of corporate social responsibility (CSR), appropriate in a business setting?  

Idea #508
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The Keystone Cops, 'In the Clutches of the Gang, 1914, directed by George Nichols and Mack Sennett (Source: Wikimedia Commons)

How to Avoid Task Conflicts Damaging Team Relationships

Idea posted: June 2015
  • Leadership & Change

The potential performance benefits of task-related conflicts can be jeopardized when those conflicts deteriorate into personal relationship conflicts. Strong team identification can prevent such deterioration — as long as the original conflict is of medium intensity.

Idea #523
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Starting blocks at the 2012 IAAF World Indoor Championships in Athletics (Source: Wikimedia Commons) 

Competition Among Peers Key to Managerial Promotions

Idea posted: July 2015
  • Leadership & Change
  • Learning & Behaviour

Experience, expertise and network contacts will help secure promotions for those seeking middle management positions. Surprisingly, networks are no help for promotions to senior management positions. The most important criteria for either middle or senior managers seeking promotion is how well they fare compared to their colleagues.

Idea #535
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Why Anthropomorphism Works In Marketing

Idea posted: November 2015
  • Marketing

Talking geckos and other anthropomorphic “spokes-characters,” are ubiquitous in advertisements. Various studies reveal some of the psychological reasons explaining why and how anthropomorphic marketing works — as well as some of the potential risks.

Idea #564
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Photo by Luca Onniboni on Unsplash

Bridge-Building CEOs Unite Divided Management Teams to Succeed

Idea posted: September 2017
  • Leadership & Change

Top management teams with entrenched knowledge bases tend to break into knowledge-based subgroups. CEOs by virtue of their integrative characteristics may be able to reconcile the differences and overcome the potentially negative effects. This study shows that there is more than meets the eye when it comes to the effects of knowledge diversity in management teams at multinational enterprises.  

Idea #673
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Photo by Ian Schneider on Unsplash

Transgenerational Entrepreneurship in Family Businesses

Idea posted: June 2018
  • Innovation & Entrepreneurship
  • Leadership & Change

The author of this research, Maria Jose Parada, teaches on the CEMS Masters in Management program at ESADE - and this Idea is part of our CEMS series.

Managing the family as well as the family business, maintaining dynamic portfolios of businesses, and ensuring continued family control of the organization are some of the factors for keeping family businesses entrepreneurial across generations.

Idea #708
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