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Paid-for Online Product Reviews: The True Price

Idea posted: September 2013
  • CSR & Governance
  • Marketing

Increased awareness of the power of online word of mouth (WOM) in marketing means many companies now offer people financial incentives to write reviews of their products and services. But this could be a short-sighted strategy. Recent research suggests that knowing a review has been ‘solicited’ leads to negative pre-conceptions about products among potential consumers – and that these could prove quite hard to reverse.

Idea #222
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Photo by Ayo Ogunseinde on Unsplash

Why Self-Confident Women Have Less Influence than Self-Confident Men

Idea posted: October 2017
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

A new study shows that the appearance of self-confidence resulting from high performance gives men greater influence in their organizations. The same is not true for women, who in addition to appearing self-confident must also demonstrate active concern and support for others. 

Idea #675
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