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Embed the Strategy (Do Not Rely on Cascading)

Idea posted: May 2013
  • Strategy
  • Leadership & Change
  • Learning & Behaviour
Institutions: INSEAD

It’s not enough to ‘cascade’ strategy down through the chain of command. Senior leaders need a ‘direct line’ of communication with employees. Decisions about the future of the business need to be explained by those who make them. Supervisors and middle managers help to embed strategy by creating the working conditions that make it possible — not by ‘parroting’ the ideas of senior leaders

Idea #143
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