Search results


Win-Win Negotiation to Create Long-term Value

Idea posted: March 2013
  • Learning & Behaviour
  • Marketing
  • Operations
Institutions: INSEAD

Negotiations need to be about more than just money. By playing ‘hardball’ businesses can do irreparable damage to long-term relationships and destroy trust that has taken years to develop. There is a change in approach amongst large organizations looking to create long term value by creating true partnerships with suppliers and customers.

Idea #103
Read Idea
Real Time Analytics