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How a Marketing Doctrine Overcomes the Flexibility Vs Consistency Conundrum

Idea posted: February 2016
  • Strategy
  • Marketing

Diversified or decentralized firm face a conundrum: How do you ensure that marketing decisions are consistent across the entire company without undermining the flexibility required to tailor marketing decisions to local circumstances? The answer: A marketing doctrine based on unique principles that guide without dictating. 

Idea #584
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Why the Chief Marketing Officer Matters

Idea posted: February 2016
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Marketing

The position of Chief Marketing Officer has come under fire recently, with some arguing that a CMO does not really add value to a company. A new research study counters this view; showing that companies with CMOs perform up to 15% better than companies who leave the CMO seat empty. 

Idea #581
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British generals, during the Battle of Gazala, 1942 (Source: Wikimedia Commons)

The Power of Scenarios to Open New Perspectives

Idea posted: February 2016
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Learning & Behaviour

Well-known as a strategic planning tool, the scenarios methodology can drive potent academic research that shatters assumptions and reveal radical new perspectives on major issues and problems.

Idea #582
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An umpire: Australia v World XI, Sydney Cricket Ground, 2005 (Source: Wikimedia Commons)

How People React to the Fairness of Decisions: Trust Makes a Difference

Idea posted: February 2016
  • Leadership & Change
  • Learning & Behaviour

Perceived fairness, whether of the outcome or procedural fairness, impacts on how people react to decisions. New research shows that the level of trust in decision makers sets expectations that significantly influence this interaction of outcome and procedural fairness.

Idea #583
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Enterprise Risk Management: Lessons from Canada’s Banks and Burning Platforms

Idea posted: January 2016
  • Finance
  • Operations

Once lagging behind banks in other countries, Canadian banks are now a case study in ERM best practices — thanks to factors such as strong regulations, substantial loss events that galvanized ERM efforts, and ERM best practices capabilities of people, processes, systems and data in the individual banks.

Idea #579
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Buddha changing colour (Source: Wikimedia Commons)

Mindful Meditation Helps Reduce Racial and Age Bias

Idea posted: January 2016
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

Most people’s biases are automatic; without thinking, we make biased negative associations about certain categories of people based on previously established associations. Focusing on race and age bias, a new research study shows that mindfulness meditation decreases this type of implicit bias by weakening our automatically activated associations.  

Idea #580
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Male Middle Managers: Linchpins of Gender Parity at Work

Idea posted: January 2016
  • CSR & Governance
  • Leadership & Change

Gender equality in the workplace can be undermined through everyday organizational practices, from sexually charged remarks to limiting female contributions to meeting discussions or refusing to give women credit for ideas or initiatives. Male middle managers are the key to halting such practices and fostering gender parity in their organizations.

Idea #572
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411_World War 2 poster. Wireless operators (Courtesy: BT Archives)

CIOs: Coach and Communicate with C-suite for Digital Innovation

Idea posted: January 2016
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Leadership & Change

European companies are losing innovation opportunities because C-suite executives fail to respond to information technology and digital-related proposals of the CIO and the information technology function of the company, according to a new survey of European companies in three countries. The problem: lack of communication between IT and non-IT leaders.

Idea #573
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Organizational Resilience Is Reinforced by These Two Variables

Idea posted: January 2016
  • Strategy
  • CSR & Governance

Demonstrating the role of governance in resilience, a new study shows that employee-owned businesses (EOBs) are more likely to resist the damage from an economic downturn than non-EOBs — however, only if ownership is accompanied by a strong employee voice in company decisions at all levels. 

Idea #577
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How Creativity Starts With Respectful Engagement

Idea posted: January 2016
  • Innovation & Entrepreneurship
  • Leadership & Change

There are a wide variety of methodologies and concepts for developing individual and team creativity in organizations. New research, however, reveals the unexpected foundation of organizational creativity: respectful relationships.

Idea #578
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Stakeholder-Focused Accounting: Value Creation and Risks

Idea posted: December 2015
  • Strategy
  • Finance

Current accounting methods inadequately represent and reward stakeholder value creation. Value-creation stakeholder accounting (VCSA) — which combines the disciplines of accounting, value creation and stakeholder theory — is the theoretical foundation for new stakeholding-focused accounting. The best mechanism for implementing the theory is through value-creation stakeholder partnerships (VCSPs), derived from partnership accounting (as opposed to traditional entity convention accounting). 

Idea #571
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fMRI brain scan, 2010 (Source: Wikipedia Commons)

Why the Best Strategic Thinkers Are Both Rational and Emotional

Idea posted: December 2015
  • Strategy
  • Learning & Behaviour

The brain, through the magic of fMRIs (neuroimaging procedures), tells the true story of how the best strategic thinkers think: they deactivate their rational, linear prefrontal cortex, and activate the older, intuitive-sensing parts of the brain that triggers emotions and social awareness — the same parts of the brain on which creative artists draw their inspiration. Move over, Porter. Make room for Picasso. 

Idea #574
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Queen Nefertiti of Egypt, 1350 BC (Courtesy: Neues Museum Berlin)

How a CEO's Attractiveness Can Boost Shareholder Value

Idea posted: December 2015
  • CSR & Governance
  • Leadership & Change
  • Marketing

Personal appearance, from height to attractive facial features, has been shown to positively influence the financial and career success of individuals. New research links CEO attractiveness to shareholder value, demonstrating that the first impression advantage of an attractive physical appearance can have group as well as individual benefits.

Idea #575
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Satan Leaving the Court of Chaos, Paradise Lost, Anon. British, c.1800 (Courtesy: Ackland Art Museum, University of North Carolina)

Expel Expensive Toxic Workers Before Hiring Superstars

Idea posted: December 2015
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

While organizations are focused on acquiring star performers, new research shows that avoiding toxic workers is even more profitable. Watching in job interviews for the red flags of potentially toxic workers — self-regarding, overconfidence, stating that rules should always be followed — can prevent expensive hiring mistakes. 

Idea #576
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Tea pluckers in Darjeeling, 2004 (Source: Wikimedia Commons)

Economic Initiatives Can Lead to Unexpected Behaviours... at First

Idea posted: December 2015
  • Finance
  • Learning & Behaviour

Employee behaviour sometimes contradicts standard economic models. A study of a contract change in India, for example, led to greater output when the models called for less output. As the study reveals, however, the conflicting behaviour was only temporary; over time, employee behaviour in this case complied with the models. The study offers a warning to use longer-term data to measure the impact of economic initiatives or a policy change. 

Idea #568
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Detail from Les Très Riches Heures du duc de Berry, July, c. 1412-1416 (Courtesy: the Musée Condé, Chantilly)

Companies Must Be Sincere About their Flexible Work Arrangements

Idea posted: November 2015
  • Learning & Behaviour

The accepted wisdom is that by helping employees to achieve an optimal work-life balance, flexible work arrangements (FWAs) — theoretically at least — help to increase employee work engagement and commitment to the organization. A new study, showing an inverse relationship between FWAs and work engagement over time, reveals that offering FWAs without a supportive employee culture in place becomes an empty gesture.

Idea #567
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A detail from 'Nighthawks', Edward Hopper, 1942, (Courtesy: The Art Institute of Chicago)

Sleep Deprivation Hurts Performance As Much As Too Much to Drink

Idea posted: November 2015
  • Leadership & Change
  • Learning & Behaviour

How seriously does sleep deprivation impact the productivity and alertness of employees? A classic study compared the effects of sleep deprivation to the effects of alcohol consumption, and showed an identical pattern of impairment. 

Idea #569
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Pepin being crowned King of the Franks by St. Boniface in 751, engraving by Robert Gaguin, Paris, 1514

Why Previous Experience of New CEOs Makes Matters Worse!

Idea posted: November 2015
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

Newly hired CEOs who have held previous CEOs positions are more likely to fail than new CEOs who have never held the top position in a company, according to new research. The reason: they did what they did in the past, without paying attention to the new context.

Idea #570
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Why Anthropomorphism Works In Marketing

Idea posted: November 2015
  • Marketing

Talking geckos and other anthropomorphic “spokes-characters,” are ubiquitous in advertisements. Various studies reveal some of the psychological reasons explaining why and how anthropomorphic marketing works — as well as some of the potential risks.

Idea #564
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Illustration from Europa's fairy book, published by G. P. Putnam's & Sons, 1916 (Source: Wikimedia Commons)

How Best-Self Activation Launches Sustained Performance Improvement

Idea posted: November 2015
  • Leadership & Change
  • Learning & Behaviour

New research confirms that best-self activation — activating a mental representation of your best self — leads to short- and long-term improvement in performance. The research specifically highlights the positive emotional, physiological (e.g. resilience to stress), and cognitive impact of best-self activation.

Idea #565
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President Barack Obama in the Oval Office with daughters Malia and Sasha, 2009 (Source: Wikimedia Commons)

How a Daughter Might Shape the CEO

Idea posted: November 2015
  • CSR & Governance

Can having a daughter impact the decisions of a CEO? The answer is yes, according to new research that compared corporate social responsibility scores of companies whose CEOs had daughters to companies whose CEOs were childless — or only had sons. 

Idea #566
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Millennials 6: Attitudes Differ Based on Age and Gender — Sometimes

Idea posted: October 2015
  • Leadership & Change
  • Learning & Behaviour
Institutions: INSEAD

A global survey of Millennials from around the world looks at the impact of age and gender on attitudes related to issues such as work-life balance, greatest fears, and retirement. (Editor’s Note: This article is based on Part 6 of the survey.)

Idea #560
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Management Practices that Lead to Corporate Social Responsibility

Idea posted: October 2015
  • CSR & Governance
  • Leadership & Change
  • Operations

Superior management quality practices, in areas such as monitoring employee performance, updating operations, setting targets and establishing incentives, will impact the extent of a company’s corporate social responsible practices — notably in issues related to stakeholder concerns, such as diversity, environmental performance and employee relations. 

Idea #554
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‘Circle reflect wikipedia 2’ by Dachris, 2006 (Source: Wikimedia Commons)

The Rise of Integrated Corporate Reporting

Idea posted: October 2015
  • Strategy
  • CSR & Governance
  • Finance

Creating an integrated report enables companies to communicate an holistic picture of their prospects, one that is broader than offered by traditional financial reports. Integrated reports cover strategy, governance, performance and forecasts. A new framework for ‘Integrated Reporting’ (IR) has been created to help organizations bring these elements together. Integrated reports benefit both external stakeholders and leaders within the organization.

Idea #555
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What Influences Our Choices? What Others Prefer or What They Actually Consume

Idea posted: October 2015
  • Strategy
  • Marketing

A series of psychological experiments reveal that people will imitate others’ preferences, but not their actions — a revelation that can have marketing implications. For example, Facebook ‘likes’ are more influential than lists of best-selling products.

Idea #556
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Cultural Transformation Recognition Ceremony at the Jefferson Auditorium, US Department of Agriculture in Washington, DC, 2011 (Source: Wikimedia Commons)

Six Disruptive Demographic Trends and What They Mean for the Workplace

Idea posted: October 2015
  • CSR & Governance
  • Leadership & Change
  • Marketing

While demographics are never stationary, the demographic changes currently impacting the United States are transforming the country, with fundamental implications for how Americans live and work and how businesses in America can thrive. 

Idea #557
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Coffee Break ad from Life Magazine, featuring Gracie Allen and George Burns, 1953 (Source: Wikimedia Commons)

Why Slack Time Is Important for Innovation: It’s Not What You Think

Idea posted: October 2015
  • Innovation & Entrepreneurship

New research shows that innovation efforts benefit from giving employees free time (aka ‘slack time’), but not for the reason you might believe. While Google’s free time initiative might have led to creative new ideas, the real benefit of slack time is to allow innovators to get the administrative and other execution-oriented tasks done.

Idea #558
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Millennials 5: Attitudes and Aspirations in Different Regions of the World

Idea posted: October 2015
  • Leadership & Change
  • Learning & Behaviour
Institutions: INSEAD

Millennials, poised to become the biggest generation in the workforce and the leaders of tomorrow, are less homogenous in attitudes and aspirations than commonly believed. A global survey of Millennials highlights the differences among this generation in the different regions of the world, and even with different countries in those regions. (Editor's Note: this article is based on Part 5 of the survey.)

Idea #559
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Stoughton Wisconsin Tornado of 18 August 2005 (Source: NWS/NOAA, Wikimedia Commons)

The Connection Between Disasters and Less Risk-Averse CEOs

Idea posted: October 2015
  • CSR & Governance
  • Finance
  • Leadership & Change

CEOs who have lived through disasters resulting in significant loss of life are likely to be risk-averse executives. Those, on the contrary, who live through disaster that did not result in significant loss of life tend to be less sensitive to the consequences of risk — and thus more risk-tolerant than the norm.

Idea #561
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The Dutch East India Co. chartered in 1602, a steel engraving by Cool and Rennefeld, Leiden, c. 1880 (Source: Wikimedia Commons)

Why Equity-Based Incentives Work Below the C-Suite

Idea posted: October 2015
  • Leadership & Change

Many companies fear offering equity-based incentives for business unit managers. They believe that compensating business-unit managers based on corporate-wide results will hurt local business unit results. New research shows these fears to be unfounded, and that the right balance of equity-based and profit-based incentives increase results at both the corporate level and the business unit level and increase cross-business-unit collaboration.

Idea #562
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