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Yellow-Red-Blue, Wassily Kandinsky, 1925, Musee National Art Moderne, Paris

Is There an Open Business Model Right for Your Company?

Idea posted: August 2014
  • Strategy
  • Innovation & Entrepreneurship

As open business models, in which knowledge, competencies and resources from external firms are integrated into the business model of a company, become more widespread, companies with traditional closed business models are striving to determine if they should follow suit, and when. By understanding the antecedents of open business models — the internal and external factors that encourage or require the move to openness — companies can make a more informed decision on whether (and when) to change and adapt their business models.

Idea #432
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The Mexican Stock Exchange (Source: Wikimedia Commons)

Why Companies from Emerging Markets Are Putting the Heat on Multinationals

Idea posted: August 2014
  • Strategy
  • Marketing

While multinational corporations typically establish their dominant competitive advantage thanks to their position in the industry and/or access to strategic resources, somehow firms from emerging markets who have neither of these advantages are beginning to dominate globally — or at least compete for domination — in their industries. The reason: while MNCs compete on position or possession, the emerging MNCs are competing on action. They have developed innovative business models, often as a direct result of conditions in their home markets, that give them the edge. 

Idea #427
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How to Turn a Product-Focused Company into a Platform Business

Idea posted: August 2014
  • Strategy
  • CSR & Governance

The transition from a product-based company to a platform-based company will have a major impact on your organizational identity: how organizational members conceive of who you are. Understand the fundamental shift and broaden that identity while staying true to your values.

Idea #422
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Naremon Thepchai Theatre production of Arthur Miller's 'Death of a Salesman', 1971(Source: Wikimedia Commons)|

Do Your Managers’ Responses to Market Results Damage Profits?

Idea posted: August 2014
  • Strategy
  • Leadership & Change
  • Marketing
  • Operations

Self-serving biases can lead managers to make less than optimal decisions when faced with poor results. This can hurt profits as their biases lead to the wrong quality and price responses to market results. However, forward looking executives can take steps to pre-emptively counter those biases when they make their initial price and quality improvement decisions.

Idea #423
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Steve Jobs and Bill Gates at 'D5: All Things Digital' conference in Carlsbad, California, in 2007 (Source: Wikimedia Commons)

How to Formulate a Winning Strategy

Idea posted: July 2014
  • Strategy
  • Leadership & Change
  • Learning & Behaviour

Many companies struggle to develop a good competitive strategy and to set a clear direction for managers and employees. Strategy formulation, in fact, almost poses as many challenges for business leaders as strategy implementation. The solution is a back-to-basics approach — and a framework that addresses four fundamental questions about where and how the business will compete.

Idea #411
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How to Be a Customer-intimate Company

Idea posted: July 2014
  • Strategy
  • Leadership & Change
  • Marketing

Customer-intimacy is the ultimate customer-centric model, resulting in long-term relationships with the most valuable and profitable customers. It’s not easy to achieve, however. For most businesses, becoming customer-intimate is more of a transformation than a transition. The first step involves a reversal of the normal ‘logic’ of business — and the next a significant organizational change. 

Idea #413
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The Unexpected Impact of Click and Collect Retail Programs

Idea posted: June 2014
  • Strategy
  • Marketing
  • Operations

When retailers started offering the ‘buy-online, pickup-in-store’ option, also known as BOPS, the assumption would be that online sales would increase. New research shows, however, that BOPS actually reduces online sales while increasing offline sales — a surprising but positive result.

Idea #527
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How to Win a Price War

Idea posted: June 2014
  • Strategy
  • Marketing
  • Operations

Price wars are usually won by companies with the widest profit margins and the best cost structures — i.e. those that can afford to fight them. It is, however, possible for a business with a cost disadvantage to achieve victory. Much depends on the way a ‘campaign’ is carried out and planned. Sometimes strategic capabilities, not cost structure, decides the outcome.

Idea #403
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Creating Shared Value Using Inter-Organizational Networks

Idea posted: June 2014
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Operations

More and more companies are making the connection between commercial success and attaining sustainable growth through ‘creating shared value’. This Idea outlines three steps organizations can take to advance their efforts in ‘creating shared value’, highlighting the role of inter-organizational networks as a key driver.

Idea #395
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How Competition for Customers Causes Unethical Behaviour

Idea posted: June 2014
  • Strategy
  • CSR & Governance
  • Operations

Do you encourage a culture of competition in your organization in order to motivate your employees? This Idea shows that doing so may also promote corruption and unethical behaviour. In the face of local competition, firms operating in the New York air-pollution testing industry were found to be more likely to behave unethically. Read on to find out the implications of this finding for your organization.

Idea #397
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The Misers, by a follower of Marinus van Reymerswaele, c.1490-1567, The Royal Collection Trust

Profits Vs Principles: Market Competition and Moral Transgression

Idea posted: May 2014
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

Competition sometimes has undesirable consequences. These could include ‘tolerance’ of moral transgressions that further the economic interests of the organization. New research suggests that in highly competitive markets, where the pressure to outperform is intense, leaders might be less likely to discipline ‘bad’ employees who are ‘good’ for the bottom line.

Idea #380
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Dinamismo di Treno Nave Aereo, 1929, by Italian futurist painter Giulio D'Anna (Source: Wikimedia Commons)

Why Inferior Innovations Often Beat the Best

Idea posted: April 2014
  • Strategy
  • Innovation & Entrepreneurship
  • Learning & Behaviour

In theory, companies base decisions on whether or not to buy a new technology on an objective assessment of its merits and demerits. In practice, however, it doesn’t always work that way. Random events and ‘copy-cat’ behaviours among competitors play a significant role in the spread of innovation.

Idea #369
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John Evelyn discovers sculptor Grinling Gibbons (1648 - 1721). Gibbons became Master Carver in Wood to the Court of King Charles II

Co-creating with Customers: More Pros than Cons?

Idea posted: March 2014
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Marketing

Involving customers in the design and delivery of products and services can be a cost-effective way to meet the demand for constant innovation and improved ‘customer experience’. It has, however, the power to destroy as well as create value. Much depends on the human and technological interfaces between customers and the company.

Idea #344
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Sir James Dyson puts on Dyson product launch, Sydney, 2013 (Source: Wikimedia Commons)

Eureka! How to Get that Great Idea to Market

Idea posted: December 2013
  • Strategy
  • Innovation & Entrepreneurship
Institutions: Henley Business School

‘Making a market’, or creating a need for something no-one has experienced before, is difficult enough for the most well-known sellers, but for entrepreneurs it is doubly so. To overcome the hurdle of succeeding with a new product, they need to work not only on the innovation itself but also on educating potential customers. This research sets out an approach to market-making for entrepreneurs in certain complex markets.

Idea #286
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IP Management Strategies for Profiting from Business Model Innovation

Idea posted: November 2013
  • Strategy
  • Innovation & Entrepreneurship
  • Operations

How do companies protect their innovative business models from competitors? According to this Idea, intellectual property strategies are often utilized to do this, and depending on what type of company, formal or informal strategies can be the most appropriate. This research looks at four types of business model to analyze the role of IP management strategies in profitable business model innovation.

Idea #259
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If the Price is Right: Charging for Online Content

Idea posted: September 2013
  • Strategy
  • Marketing

Publishers and media owners who provide sought-after online content can profit financially by charging for it – rather than relying on declining online advertising revenues. But it is crucial how a fee-based charging structure is implemented: charge too little and you are missing out on valuable subscription revenue; but charge too much – or for the wrong content – and you will lose viewers, further undermining advertising revenues. The key is for media companies to take a flexible approach, charging optimal fees for selected content

Idea #224
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All-consuming: Brand Management in the Digital Age

Idea posted: September 2013
  • Strategy
  • Leadership & Change
  • Marketing
Institutions: ESADE

Media fragmentation, globalization and expanding social networks are changing the way we view and follow brands. Leaders need to respond to these changes and challenges, taking a comprehensive approach to satisfying an increasingly diverse set of stakeholders in an ever more competitive environment. 

Idea #215
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Pricing and the Power of Red

Idea posted: August 2013
  • Strategy
  • Leadership & Change
  • Marketing

Retailers commonly highlight prices and ‘good deals’ in red in their ads and promotional material. But relatively little is known about how this affects consumers. New research reveals that the impact varies significantly by gender. Put simply: men are likely to see a bargain when they see red; women are far less easily swayed. The findings have clear implications for companies — and for precision marketing.

Idea #197
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The Wizard of Oz – a publicity still of Jack Haley, Ray Bolger, Judy Garland and Bert Lahr promoting the 1966 CBS broadcast of the 1939 MGM feature film (Source: Wikimedia Commons)

Leveraging Diversity through Integrative Thinking

Idea posted: August 2013
  • Strategy
  • CSR & Governance
  • Leadership & Change

Increasingly, companies are embracing diversity. It is right on moral grounds alone, but also they feel it can contribute directly to competitive advantage. Many corporate websites echo the thought that the real power of diversity comes in the form of happier customers and increased profit. Many companies routinely create diverse work teams seeking to capture the financial value of leveraging diverse and opposing views. If only it were so easy. The teams need supporting structures, organizational norms and real tools to achieve their goals.

Idea #187
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Innovation and the Power of Positive Thinking

Idea posted: July 2013
  • Strategy
  • Innovation & Entrepreneurship
Institutions: HEC Paris

A company’s ability to develop new products is not solely a function of its resources. Managerial cognition and organizational context play a big part. Negative perceptions of changes in the operating environment and defensive strategies are likely to lead to less innovative products and stifle creativity and entrepreneurship. We need to take an integrated, multi-dimensional approach to understanding innovation and new-product development decisions.

Idea #171
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Dr. Stangelove', directed by Stanley Kubrick, 1964, distributed by Columbia Pictures (Source: Wikimedia Commons)

Scenarios Planning + Early Warning Scanning = Strategic Advantage

Idea posted: May 2013
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change
  • Operations

In today’s fast-moving environment, scenario planning (SP) and early warning scanning (EWS) are essential strategic tools. The former imagines future scenarios and helps frame possibilities; the latter highlights new developments in the market. Research suggests these tools work best if integrated as ‘co-specialization dynamic capabilities’ (CDCs). Organizations need to combine both practices dynamically – using scenarios to help frame the context for EWS, and using EWS to help focus on signs that scenarios will emerge.

Idea #144
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What to Learn from Pirates

Idea posted: March 2013
  • Strategy
  • Innovation & Entrepreneurship

Pirate companies may be viewed by ‘legitimate’ business as cheaters and rogues, but research by Professor Jean-Philippe Vergne of the Richard Ivey School of Business in London, Ontario shows that pirates are often innovators who fill gaps or create new business models that better fit the current and future challenges of an industry.

Idea #114
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Principles of Competitive Global Talent Management

Idea posted: February 2013
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

Companies must use talent management to build and sustain a talented workforce. Recruit, develop, deploy and retain the right people; these are the core aims of a successful global talent management strategy. Rather than follow untailored ‘best practices’ to do that, a company can subscribe to six outline principles that are consistent with the organization’s overall strategy and culture.

Idea #018
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Andy Murray, 2012 Olympics Gold Medalist (Source: Wikimedia)

Understanding High-Stakes High-Performers

Idea posted: January 2013
  • Strategy
  • Leadership & Change
  • Learning & Behaviour

How leaders perform when the stakes are very high or when they confront unusually high pressure depends on similar ‘critical abilities’ to the tennis players. Using data from the US Open professional tennis tournament, ‘critical abilities under pressure’ are examined to demonstrate that - what we might also refer to as ‘courage under fire’ - has a major impact on a player’s career success. Applied to the world of business this research helps us understand how leaders are likely to perform when the stakes are very high.

Idea #033
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Leveraging DNA to Survive in Hostile Business Environments

Idea posted: January 2013
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change

Developing strategies and capabilities to cope in hostile business environments is a must for today’s managers. In this way, nature and the animal kingdom offer a number of solutions. The coping strategies of animals like lions, seagulls, sharks and bears have evolved over billions of years and can be adopted by managers too; these can be summarized as fight, flight, search and sleep, and are discussed further in this Idea. 

Idea #047
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Battle of the River Plate, 1956, Dir. Powell and Pressburger

Leadership Alignment and Strategy Implementation

Idea posted: January 2013
  • Strategy
  • Leadership & Change

It is essential for leaders to understand how to ensure strategic decisions are effectively implemented throughout their organizations. In this respect, leader effectiveness in the aggregate across different levels, as opposed to individual leadership actions, has the most significant effect. This Idea looks at the importance of leadership alignment in implementing strategy. 

Idea #032
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