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Beware of Egocentricity Causing Team Members to Overestimate their Value

Idea posted: August 2016
  • Leadership & Change
  • Learning & Behaviour

A new study confirms that individuals typically (but not intentionally) overestimate their contributions to team projects, especially if the teams are large. Managers trying to gauge the contribution of different team members — for reward or other purposes — should recognize when over-claiming is more likely, and use different strategies to remind individuals of the contributions of others.

Idea #615
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Kenya's Faith Chemaoi crosses the finishing line of the 2014 Paris Marathon (Source: Wikimedia Commons)

How Reference Points Motivate Us

Idea posted: June 2014
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

Reference-dependent theories state that individuals evaluate outcomes as gains or losses, depending on a neutral reference point. Making 19 sales in a month is a loss when the goal — the reference point — was 20 sales a month. Data from 10 million marathon finishes provides a field test that confirms the behavioural expectations and implications of these theories, shedding a light on how milestone goals can push individuals to higher performance.

Idea #394
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Search Engine Marketing: Does it Pay?

Idea posted: January 2014
  • Strategy
  • Marketing

Spending on search advertising has skyrocketed in recent years. But experiments conducted by researchers from UC Berkeley, the University of Chicago and eBay Research Labs suggest paid search may not be as effective as is thought. Particularly in the case of well-known brands, it seems it has little or no effect on sales as, in its absence, loyal customers will find other channels to visit the company’s website anyway.

Idea #309
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