Search results

Sort by: Relevancy | sort ascendingDate | Title | Rating

 
Photo by Vinicius Amano on Unsplash

When Customer Referral Programs Backfire

Idea posted: July 2019
  • Marketing

A new study reveals that customer referral programs can sometimes backfire: customers are less likely to recommend innovative products when they are rewarded for finding new customers. The study explores the reasons for this surprising negative impact.

Idea #745
Read Idea
 
Pedro Lopez and the Trinity Orchestra, 2017 (Source: Wikimedia Commons)

Understanding Follower Attitudes Helps Decipher Leadership Success

Idea posted: November 2017
  • Leadership & Change
  • Learning & Behaviour

Leadership success is built not only on the competencies of the leader but also the perceptions of followers. Conceptualizing perceptions as attitudes unveils a more nuanced and complete explanation of leadership success (and failure).

Idea #682
Read Idea
 
Elvis Presley and others being sworn into the US Army, 1958 (Source: Wikimedia Commons)

Leader–Team Member Relationships 1: Impact on Performance

Idea posted: August 2017
  • Leadership & Change

Leaders and managers have different relationships with different members of their teams. Leader-member exchange theory can help leaders understand how these differences in relationships impact the performance of the team as a whole and of individual team members.

Idea #670
Read Idea
 

The Impact of Technology and Social Media on Sales Relationships

Idea posted: March 2013
  • Strategy
  • Marketing

Technology, and especially social media such as Facebook and LinkedIn, has fuelled an ‘always on’ culture. The pervasiveness of social media is fundamentally altering the methods through which buyers and sellers interact — salespeople feel obliged to respond immediately to communications from anywhere in the world, at whatever time. Potentially there is a revolutionary change in the way contemporary selling is conducted, driven in large measure by social media technology.

Idea #112
Read Idea

Partner Institutions

Real Time Analytics