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The Conjurer, Hieronymus Bosch, c.1475, Musée Municipal, St. Germain-en-Laye (Source: Wikimedia)

Custom-made: Customer Funding for Business Growth

Idea posted: March 2013
  • Strategy
  • Finance
  • Innovation & Entrepreneurship
Institutions: London Business School

Venture capital (VC) is the default route to gaining funding for a growing business. But there are other ways to unlock money, indeed, some of the largest and most successful companies never raise any venture capital. Change your approach to growth by focusing on your customers, not investors, as your means to the end.

Idea #110
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