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The Benefit of Blockchain Loyalty Programs

Idea posted: November 2018
  • Marketing

A review of the different types of traditional loyalty programs, the challenges associated with those programs, and the potential benefits of blockchain-driven programs reveals the benefit of adapting blockchain technology to loyalty programs. 

Idea #719
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The Mexican Stock Exchange (Source: Wikimedia Commons)

Why Companies from Emerging Markets Are Putting the Heat on Multinationals

Idea posted: August 2014
  • Strategy
  • Marketing

While multinational corporations typically establish their dominant competitive advantage thanks to their position in the industry and/or access to strategic resources, somehow firms from emerging markets who have neither of these advantages are beginning to dominate globally — or at least compete for domination — in their industries. The reason: while MNCs compete on position or possession, the emerging MNCs are competing on action. They have developed innovative business models, often as a direct result of conditions in their home markets, that give them the edge. 

Idea #427
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