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All-consuming: Brand Management in the Digital Age

Idea posted: September 2013
  • Strategy
  • Leadership & Change
  • Marketing
Institutions: ESADE

Media fragmentation, globalization and expanding social networks are changing the way we view and follow brands. Leaders need to respond to these changes and challenges, taking a comprehensive approach to satisfying an increasingly diverse set of stakeholders in an ever more competitive environment. 

Idea #215
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