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A Zara shopfront, London, 2007 (Source: Wikimedia Commons)

Fast Fashion Retailing – Transforming Operations Management

Idea posted: August 2013
  • Marketing
  • Operations

Since the early 2000s, Spanish retailer Zara (founded 1975) has taken the fashion industry by storm, with its ability to react to rapid changes in market conditions and keep its stock fresh and up-to-date, once claiming it needs only two weeks (as compared to up to six months traditionally needed by rivals) to produce and distribute new stock. According to this Idea, other retailers can achieve similar success by optimizing three key operation management decisions: design, sourcing and distribution.

Idea #198
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