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The Boyhood of Raleigh 1870, Sir John Everett Millais, The Tate Gallery , London

Storytelling for Entrepreneurial Endeavour

Idea posted: February 2014
  • Finance
  • Innovation & Entrepreneurship
  • Learning & Behaviour

Good stories can increase legitimacy and persuade investors and valued employees to commit to your organization. At the same time, an inauthentic story could be worse than none at all. In this Idea, six strategies that executives can employ to create, refine and deliver their stories are outlined. Read on to learn more.

Idea #324
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