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The Unique Psychology of Being a Middle Manager

Idea posted: June 2021
  • Leadership & Change
  • Learning & Behaviour

Caught between low-power employees and high-power executives, the ‘middle power’ of middle managers keeps them hopping between the roles of subordinate and superior. A new Theory of Power framework helps middle managers, their bosses and their organizations identify the challenges and psychological consequences of their caught-in-the-middle position. 

Idea #795
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How User Reviews Replace Advertising

Idea posted: February 2018
  • Marketing

Reflecting the impact of customer review sites, new research shows that independent hotels are adjusting their advertising spending based on reader reviews — the better the reviews, the less they spend. 

Idea #692
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Alexander Graham Bell at the opening of the long-distance line from New York to Chicago, 1892 (Courtesy: Library of Congress)

Incentivizing Older Consumers to Adopt New Technologies

Idea posted: March 2015
  • Marketing

Companies traditionally ignore older consumers when marketing new technologies and innovations. While the non-monetary adoption costs to older consumers are high as previous research suggests, a new mathematical model — that looks at consumers over their entire lifecycle — reveals that monetary costs to older consumers actually decrease with age. 

Idea #502
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