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Detail from Royal Navy recruiting poster 'The Navy Wants Men', 1915 (Source: Wikimedia Commons)

Hunt for Innovative Ideas Externally or Internally – Just Not Both

Idea posted: April 2016
  • Innovation & Entrepreneurship
  • Learning & Behaviour

Time is limited. New research shows that the most innovative people choose to focus either on outside sources of innovation ideas or within the organization. Those who try to do both only build thin relationships that don’t yield the same results.

Idea #597
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‘Dans le Souk aux Cuivres’, Nicola Forcella, an Italian painter born before 1868 (Source: Wikimedia Commons)

How Customer Participation Builds Loyalty

Idea posted: April 2014
  • Marketing

Companies focus on encouraging customer word-of-mouth while ignoring the benefit of customer participation — encouraging customer feedback and suggestions to the company. Yet, research shows that participation can increase customer loyalty even more than word-of-mouth. 

Idea #364
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