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What Influences Our Choices? What Others Prefer or What They Actually Consume

Idea posted: October 2015
  • Strategy
  • Marketing

A series of psychological experiments reveal that people will imitate others’ preferences, but not their actions — a revelation that can have marketing implications. For example, Facebook ‘likes’ are more influential than lists of best-selling products.

Idea #556
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Can Late-Night Smartphone Use Reduce Engagement and Productivity?

Idea posted: June 2014
  • Leadership & Change
  • Learning & Behaviour

The increasing use of smartphones around the world has led to many organizations endorsing them, and providing them to their employees. However, could there be a downside to the benefit of having instant access to work documents and emails? According to this Idea, late night use of smartphones may interfere with sleep, resulting in employees being less engaged at work the next day. Read on to discover the implications of these findings.

Idea #399
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Mark Webber's Red Bull Formula One car, Canadian Grand Prix, 2012 (Source: Wikimedia Commons)

Product Choice: Are You Paying Attention?

Idea posted: September 2013
  • Innovation & Entrepreneurship
  • Marketing

Product choice is linked to the amount of prior attention or conversely, inattention, that we give to something before encountering it again at a later date, when we either choose or reject it. Leaders should ask themselves what their organization can do to guard against the risks of its brand or products being overlooked.

Idea #218
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