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Saxon Six advert in 1916 Country Gentleman (Source: Wikimedia Commons)

Why Personalized Marketing Succeeds… or Backfires

Idea posted: September 2021
  • Learning & Behaviour
  • Marketing

Personalized ads can sometimes repel consumers rather than attract them. A new study reveals the complex psychological mechanisms and other factors that impact the success of tailored marketing. A key success factor: convincing the consumer to spend time critically thinking about your message. 

Idea #801
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Media Multitasking: Unproductive but Gratifying

Media Multitasking: Unproductive but Gratifying

Idea posted: December 2016
  • Leadership & Change
  • Learning & Behaviour

Media multitasking hurts productivity, but it is also a self-reinforcing habit that makes people feel better: students find studying with the TV on more fun and emotionally satisfying, for example. These habitual and emotional gratifications explain why media multitasking is an ongoing problem making its way into the workplace.

Idea #638
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Charles Dickens' Oliver Twist, an illustration for the 1898 Swedish edition by James Mahoney

Bullying Bosses: Don’t Just Take It, Fight Back

Idea posted: February 2015
  • Leadership & Change
  • Learning & Behaviour

Employees victimized by a bullying boss should not accept to be victims. While they may think that fighting back will make matters worse, a new study shows that employees who refuse to accept the abuse feel better about themselves, their jobs, and their career prospects than those who accept their ‘victim identity’.

Idea #488
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Black Eyed Peas during Walmart Shareholders' Meeting 2011 (Source: Wikimedia Commons)

Diversity in Teams: Tasks, Not Relationships Drive Performance

Idea posted: February 2014
  • Leadership & Change

Diversity is a catalyst to creativity and better decision-making, but is considered to have a downside in terms of relationships: there is less of a ‘bond’ or a connection among members of a diverse team. Researchers now claim that this supposed downside is actually the central mechanism that improves the performance of diverse teams; focusing less time on the relationship, team members — especially in pre-meeting preparation — focus more on the task at hand. 

Idea #322
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