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Guests lounge at the pool at the Dolphin Village Hotel in Shavei Zion, 1954 (Source: Wikimedia Commons)

The Overlooked Longevity of Experiential Goods

Idea posted: March 2014
  • Marketing

When consumers feel financially constrained, they are more likely to choose tangible material purchases over experiential purchases in the belief that those material purchases will ‘last’ longer. This longevity factor can be deceiving, however; material purchases can often be more frivolous (and thus less valuable) than experiential purchases — and experiential purchases can last longer, through memories or well-being for example, than material ones.

Idea #351
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