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Image by Pete Linforth from Pixabay

To Inspire Recycling, Describe the Product to Come

Idea posted: February 2020
  • CSR & Governance

Recycling public service campaigns aimed at consumers — whether launched by governmental and non-profit organizations or companies — will be more effective if they show the new products that can be made from recycled products, rather than simply calling for more recycling. 

Idea #763
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The Tower of Babel, Pieter Bruegel the Elder, 1563 (Courtesy: Kunsthistorisches Museum, Vienna)

The Language Challenge for Social Media in Multinationals

Idea posted: March 2015
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Operations

The growth of social media in business enables and enhances a company’s communication among employees and with outside stakeholders, including customers and partners. The diversity of languages within a multinational, however, can hamper communication and collaboration both externally and internally. 

Idea #500
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How to Turn a Product-Focused Company into a Platform Business

Idea posted: August 2014
  • Strategy
  • CSR & Governance

The transition from a product-based company to a platform-based company will have a major impact on your organizational identity: how organizational members conceive of who you are. Understand the fundamental shift and broaden that identity while staying true to your values.

Idea #422
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