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Brave New Workplace

Three Generations of Young Professionals Reshape the Workplace

Idea posted: March 2017
  • Leadership & Change
  • Learning & Behaviour
Institutions: INSEAD

Three generations of young professionals and emerging workers — Gen X reaching the higher levels, Gen Y bringing their focus on purpose and cause, and Gen Z just breaking in — create both challenges and opportunities for the 21st century workplace.

Idea #646
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How to Build Brand Equity Through Employee Engagement

Idea posted: December 2014
  • Finance
  • Learning & Behaviour
  • Marketing

From the friendly retail clerk helping a customer to the highly paid consultant who delivers groundbreaking solutions to the business unit, employees can directly impact a company’s brand equity. Therefore, any employee-related policy or resource decision — from training to lay-offs — is in effect a branding issue. 

Idea #466
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The Press Gang, George Goodwin Kilburne, 1839-1924 (Source: Burlington Paintings, London)

Should I stay or should I go? The Power of Headhunters

Idea posted: October 2013
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

We can learn much from recent research about the behavioural aspects of top executives when approached by search firms. It suggests that the decline in corporate loyalty – prevalent among lower level employees since the downsizing era of the 1980s – has spread to the upper echelons as well.

Idea #233
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Keeping Employee Engagement High in Tough Times

Idea posted: February 2013
  • Strategy
  • CSR & Governance
  • Finance
  • Leadership & Change
  • Learning & Behaviour

During a downturn, employee engagement increases rather than decreases. However, employers should implement strategies to keep engagement high so the reverse does not occur when economic conditions eventually improve.

Idea #013
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