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Photo by William Iven on Unsplash

Digital Natives and Multi-tasking Proficiency Are Harmful Myths

Idea posted: November 2017
  • Leadership & Change
  • Learning & Behaviour

Research shows that the existence of a generation of ‘digital natives’ and the ability of this generation to multi-task are in fact two harmful myths — myths that lead to erroneous assumptions about learning and work efficiency.

Idea #681
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Photo by Jenna Day (Source: Unsplash)

Brain Drain: How Cell Phones Distract Customer Attention

Idea posted: July 2017
  • Learning & Behaviour
  • Marketing

Cell phones are distracting, pulling our attention away from our current tasks and activities. New research reveals that the mere presence of the phones, even when they are turned off and we are consciously focusing our attention on another task, is enough to reduce our thinking capacity.

Idea #665
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Festival goers, Burning Man, 2013 (Source: Wikimedia Commons)

Integrate Your Multiple Social Identities

Idea posted: November 2016
  • Leadership & Change
  • Learning & Behaviour

To avoid stress and anxiety, people who have multiple social identities (e.g. lawyer, father, environmentalist, southerner, etc.) must manage conflicting behaviour, norms and values that arise from their disparate identities.

Idea #631
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fMRI brain scan, 2010 (Source: Wikipedia Commons)

Why the Best Strategic Thinkers Are Both Rational and Emotional

Idea posted: December 2015
  • Strategy
  • Learning & Behaviour

The brain, through the magic of fMRIs (neuroimaging procedures), tells the true story of how the best strategic thinkers think: they deactivate their rational, linear prefrontal cortex, and activate the older, intuitive-sensing parts of the brain that triggers emotions and social awareness — the same parts of the brain on which creative artists draw their inspiration. Move over, Porter. Make room for Picasso. 

Idea #574
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Don't Jay Walk, 1937 PSA poster, USA (Source: Wikimedia Commons)

Neurobiological Clues to Advertising Effectiveness

Idea posted: May 2015
  • Learning & Behaviour
  • Marketing

Recent research identifies physiological reasons that public service announcements (PSAs) are effective. Specifically, the researchers show that increases in two neurochemicals — adrenocorticotropic hormone and oxytocin — result in greater attention and action from viewers. 

Idea #517
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Tony Blair and George W. Bush at the White House, 2003 (Source: Wikimedia Commons)

Beware of Hubris Syndrome! A Leadership Personality Disorder

Idea posted: March 2015
  • Leadership & Change
  • Learning & Behaviour
  • Operations
Institutions: Duke University

Researching the medical history of UK prime ministers and US presidents, a member the UK House of Lords and a psychiatrist and researcher from Duke University in the US reveal the symptoms and traits of hubris — a syndrome that befalls many who have substantial power over a length of time.

Idea #499
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How Neuroscience Can Aid Collaborative Leadership

Idea posted: January 2015
  • Leadership & Change
  • Learning & Behaviour

Insights from neuroscience can improve the way we understand our own and other people’s behaviour. The SCARF® model provides a framework for this understanding and for how the brain processes our interactions and collaborations with others. This Idea focuses on findings from recent social neuroscience research supporting SCARF®.

Idea #473
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Good News and Bad News,  John Bagnold Burgess, 1876, courtesy Russell-Cotes Art Gallery & Museum, Bournemouth

Overreacting to Bad Financial News Can Lead to Poor Investment Decisions

Idea posted: November 2014
  • Finance
  • Learning & Behaviour

A University of North Carolina experiment involving investment choices confirms the neuroscience research that reveals how people learn differently from good vs. bad outcomes and when being exposed to positive vs. negative news. The result, the experiment shows, is a bias to too much pessimism when investors experience negative outcomes.

Idea #459
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Isaac Newton by Eduardo Paolozzi 2003, based on a painting by William Blake. Newton showed sign of autism (Source: Wikimedia Commons)

Competitive Advantage through Individuals Outside the Norm

Idea posted: August 2014
  • CSR & Governance
  • Leadership & Change
  • Learning & Behaviour

While employees who think ‘differently’ may be hired as part of the social responsibility activities of a corporation, corporate pioneers demonstrate that such individuals, such as those, for example, who are diagnosed with certain forms of autism, can perform certain tasks more effectively than (in this case) employees without autism. Hiring such employees thus becomes a bid for competitive advantage rather than an exercise in social responsibility. 

Idea #425
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An Holistic Approach to Leadership Development

Idea posted: May 2014
  • Leadership & Change
  • Learning & Behaviour

Leadership development tends to focus on behavioural competencies, and how these can be attuned to create more effective leaders. This Idea takes a different approach: look beyond competencies and consider inner experiences as well. Such a holistic approach can help organizations and their leaders utilize a broader repertoire of responses to difficult situations.

Idea #383
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Andrus Ansip, Prime Minister of Estonia, witnesses a nitrocellulose explosion 2012 (Source: Wikimedia Commons)

Can Stress Improve Experiential Learning for Leaders?

Idea posted: January 2014
  • Leadership & Change
  • Learning & Behaviour

In this Idea, the behavioural neuroscience (or ‘psychobiology’) of learning is explored, suggesting that the key to better learning may be to ensure raised heart-rates — something that take place when participants feel challenged and taken out of their comfort zones. 

Idea #297
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Brad Pitt, the first male to front a Chanel No. 5 perfume campaign, 2012 (source: The Sun)

Celebrities in Advertising: Neuroscience Insights

Idea posted: July 2013
  • Finance
  • Learning & Behaviour
  • Marketing

Companies pay celebrities large sums of money to endorse their products and ‘star’ in their advertising campaigns. Until recently, however, little was known about the processes that underlie the persuasiveness of fame. Now, research in neuroeconomics (a field that crosses the disciplines of psychology, economics, marketing and neuroscience) is providing insights into the neural effects of celebrity endorsement — and suggesting ways advertisers can best use celebrities to influence consumers and their decisions.

Idea #183
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Officer cadets from Serbia's Military Academy, Belgrade, Serbia, 2010 (Source: Wikimedia Commons)

Social Influences on Decision-Making: Neuroscience Insights

Idea posted: July 2013
  • CSR & Governance
  • Finance
  • Learning & Behaviour

Decision-making is often strongly influenced by social factors, and research in the nascent field of neuroeconomics (which crosses the disciplines of psychology, marketing, economics and neuroscience) is helping to explain why. ‘In-group conformity’ is mediated by signals in the brain associated with emotion and reward and can be stimulated by the so-called ‘love hormone’, oxytocin. Neurobiological insights like these raise important questions for strategy design — in both the private and public sectors. 

Idea #184
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Exercises in Tábor, 1924, photographed by Šechtl and Voseček (Source: Wikimedia Commons)

Co-operative Behaviour: Neuroscience Insights

Idea posted: July 2013
  • CSR & Governance
  • Finance
  • Leadership & Change
  • Learning & Behaviour

Co-operation is essential for the functioning of human societies — and several current public policy initiatives, including health and lifestyle and environmental campaigns, depend upon it. Many attempts to persuade people to co-operate and collaborate, however, fail — or succeed for only a limited time. Understanding the neural mechanisms for co-operation can help in developing more effective ways of promoting collective behaviour and in designing policies to achieve societal aims.

Idea #185
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