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Existing Customers and Home Markets Drive Growth

Idea posted: June 2019
  • Strategy
  • Marketing

The biannual Duke Fuqua CMO survey highlights growth strategies that are inward-focused, as well as incorporating the strengthening of marketing capabilities, a significant increase in strategic channel partnerships, continued growth in social media spending, and the continuing emergence of AI.

Idea #741
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Corporate Culture: A Key Drivers of a Firm’s Value

Idea posted: January 2017
  • Strategy
  • CSR & Governance
  • Leadership & Change

A survey of more than 1300 executives confirms that for most leaders, corporate culture is one of the top five contributors to a firm’s value — and that current CEOs are most responsible for establishing an effective culture.

Idea #641
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CFO Survey: Most Hit by Hackers Otherwise Optimistic

Idea posted: July 2015
  • Strategy
  • Finance
  • Innovation & Entrepreneurship
  • Operations

New research from Duke University’s Fuqua School of Business global survey of CFOs reveals that 80% of companies have been hacked. Small and medium-sized businesses have been the hardest hit. Other results from the CFO survey include expectations of wage hikes and the impact of the strong U.S. dollar on U.S. exports.

Idea #534
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A Meeting of the School Trustees, Robert Harris, 1885 (Courtesy: National Gallery of Canada) 

Corporate Governance: The Power of Outside Directors on CEO-Only Boards

Idea posted: April 2015
  • Strategy
  • CSR & Governance
  • Leadership & Change

Once packed with company insiders, corporate boards are filling up with outside directors, theoretically resulting in greater independent oversight. New research shows, however, that paradoxically having the CEO as the only insider on the board actually enhances the CEO’s power and undermines outside oversight.

Idea #506
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Hierarchical or Egalitarian Organizations? The Advantages of Hierarchy

Idea posted: September 2014
  • Strategy
  • Leadership & Change

While hierarchies can be used by people in power to control others, new research indicates hierarchies also help people in lower positions to feel a sense of control and order in their lives. Change agents who are flattening hierarchies to create leaner, more effective organizations must make sure that they don’t unintentionally undermine this sense of order.

Idea #436
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