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Source: Pexels

Re-Entering a Foreign Market: Part 2 - Speed

Idea posted: May 2018
  • Strategy
  • Operations

Prior experience impacts the speed with which multi-national enterprises re-enter foreign markets they previously exited — although as time passes, the environmental context of the market becomes more important.

Idea #707
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Source: Pexels

Re-Entering a Foreign Market: Part 1 - Operation Mode

Idea posted: May 2018
  • Strategy
  • Operations

When multinational companies re-enter a foreign market, the key strategic decision is choosing whether to change the operation mode (e.g. distribution partnership, joint ventures, fully owned operations) from their previous experience in the market. A new study finds that the motives of their original decision to exit the market has a great impact on whether they choose the same operation mode or escalate (e.g. from distribution to manufacturing) or de-escalate (e.g. from fully owned operations to joint ventures) their commitment.

Idea #706
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"Your reputation precedes you" Lord Nelson to Lady Hamilton. Laurence Olivier and Vivien Leigh in That Hamilton Woman, 1941, produced and directed by Alexander Korda, distributed by United Artists.

How to Measure and Manage Reputation

Idea posted: May 2014
  • Strategy
  • Leadership & Change
  • Marketing
  • Operations
Institutions: Henley Business School

Reputation management is a complex task and the measurement of it particularly so, concerned as it is with diverse stakeholder groups and their respective, sometimes differing, evaluations of an organization. Getting the right level of engagement with stakeholders is a critical factor in a firm achieving its objectives, because from that engagement business recommendation and take-up will flow.

This research focuses on the pharmaceutical industry, although the model it uses is transferable to other industries and therefore offers potential to the wider corporate communication and

Idea #378
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Emerging Market Strategy: Creating Order out of Chaos

Idea posted: May 2014
  • Strategy
  • Marketing
  • Operations
Institutions: Henley Business School

New and emerging markets present a wealth of opportunities but they also comprise highly complex business environments that can change rapidly. The key to success is understanding – understanding competitors and what they are up to; understanding consumers and what they want, now and into the future; and understanding the host governments of the countries you are targeting. It’s a complex process but recent research proposes a two-step approach to strategic thinking that can help make sense of these emerging economies.  

Idea #373
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Tai Chi Chuan on the Bund in Shanghai, China. Photography by J. Gremillot, 2005 (Source: Wikimedia Commons)

Organizational Energy: May the Force Be With You

Idea posted: February 2014
  • Strategy
  • Leadership & Change
  • Learning & Behaviour
Institutions: Henley Business School

Organizational energy, or the force with which a company works, is inextricably linked to personal and collective effectiveness and performance in a business. How can leaders assess that energy, and if necessary, recharge it, to make the most of their people, so that they are all positively energized around the business goals? 

Idea #317
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Sir James Dyson puts on Dyson product launch, Sydney, 2013 (Source: Wikimedia Commons)

Eureka! How to Get that Great Idea to Market

Idea posted: December 2013
  • Strategy
  • Innovation & Entrepreneurship
Institutions: Henley Business School

‘Making a market’, or creating a need for something no-one has experienced before, is difficult enough for the most well-known sellers, but for entrepreneurs it is doubly so. To overcome the hurdle of succeeding with a new product, they need to work not only on the innovation itself but also on educating potential customers. This research sets out an approach to market-making for entrepreneurs in certain complex markets.

Idea #286
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I am half-sick of shadows, said the Lady of Shalott', William Waterhouse, 1916 (Source: Wikimedia Commons)

Homeworking Beats Outsourcing: a 6 Step Model

Idea posted: May 2013
  • Strategy
  • Leadership & Change
  • Learning & Behaviour
  • Marketing
  • Operations
Institutions: Henley Business School

The use of homeworkers as call centre operatives can benefit both businesses and homeworkers. For companies, common advantages include cost savings, increased flexibility, reduced absenteeism and improved customer satisfaction. But there are also potential problems to overcome. By adopting a six-step model, business leaders can plan homeworking projects effectively, identifying the key areas they need to address.

Idea #142
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Marriage à la Mode, William Hogarth, 1743-1745, National Gallery London (Source: Wikimedia)

Socially Aware, Media Savvy: Social Media Strategy

Idea posted: March 2013
  • Strategy
  • Marketing
Institutions: Henley Business School

Social media offers both great opportunities, and also challenges, to businesses. For those that embrace social media – by adopting the right strategy – risks can be averted and rewards unlocked. Using a simple framework to create an effective strategy for social media can enable your company to enjoy its benefits.

Idea #111
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