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WAAF plotters at work in the Operations Room at No. 11 Group HQ at Uxbridge in Middlesex, 1942 (Courtesy: Imperial War Museum, London) Copyright?

Reallocating Resources to Realize Strategic Goals

Idea posted: March 2014
  • Strategy
  • Leadership & Change
  • Operations

Does your organization keep allocating the same resources to the same business units year after year? Such inertia makes it difficult to realize strategic goals and ultimately undermines performance and profitability. The answer is to regularly adjust resource allocation, but, according to this Idea, failure to pursue active reallocation policies is due to multiple causes.

Idea #342
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Search Engine Marketing: Does it Pay?

Idea posted: January 2014
  • Strategy
  • Marketing

Spending on search advertising has skyrocketed in recent years. But experiments conducted by researchers from UC Berkeley, the University of Chicago and eBay Research Labs suggest paid search may not be as effective as is thought. Particularly in the case of well-known brands, it seems it has little or no effect on sales as, in its absence, loyal customers will find other channels to visit the company’s website anyway.

Idea #309
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Battle of the River Plate, 1956, Dir. Powell and Pressburger

Leadership Alignment and Strategy Implementation

Idea posted: January 2013
  • Strategy
  • Leadership & Change

It is essential for leaders to understand how to ensure strategic decisions are effectively implemented throughout their organizations. In this respect, leader effectiveness in the aggregate across different levels, as opposed to individual leadership actions, has the most significant effect. This Idea looks at the importance of leadership alignment in implementing strategy. 

Idea #032
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