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How a Marketing Doctrine Overcomes the Flexibility Vs Consistency Conundrum

Idea posted: February 2016
  • Strategy
  • Marketing

Diversified or decentralized firm face a conundrum: How do you ensure that marketing decisions are consistent across the entire company without undermining the flexibility required to tailor marketing decisions to local circumstances? The answer: A marketing doctrine based on unique principles that guide without dictating. 

Idea #584
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Early experimental digital photograph by Rick Doble, 2000 (Source: Wikimedia Commons)

IT Leadership: Shifting Mindsets to Add Value

Idea posted: April 2014
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Learning & Behaviour

How is IT managed in your organization? Most organizations do not think of this as a crucial question to consider, but in order to ensure competitive success in today’s complex business environment, responsibility for IT decision-making should be shared and not left solely in the hands of the CIO. Read on to find out more.

Idea #359
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The Wagah border often called the "Berlin wall of Asia", is a ceremonial border on India–Pakistan Border,

Organizational Identity and Adaptation to Disruptive Change

Idea posted: November 2013
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change

Discontinuous technologies (often the result of ‘disruptive innovation’) emerge at the periphery of organizational vision, requiring fundamental changes in business structures in order to be adopted successfully. So it is not surprising that they present particularly demanding challenges for executives. This Idea explains why organizational identity has an important role to play in dealing with this type of technological change.

Idea #272
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Balancing Local and Global Efficiency with Anchored Agility

Idea posted: October 2013
  • Strategy
  • Leadership & Change
  • Operations
Institutions: IMD

If your organization is struggling to balance local flexibility and global efficiency, it is not the only one; even leading multinationals are facing the problem of managing fixed vs. local needs. According to this Idea, the solution lies in adopting a framework called ‘anchored agility’. 

Idea #247
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Leading Complex Projects through Collaboration

Idea posted: February 2013
  • Strategy
  • Leadership & Change
  • Learning & Behaviour
Institutions: IMD

Pooling the ideas, resources, commitment and efforts of many is more effective than relying on the few best individuals in an organization. Here, the example of CERN and their successful collaborative model of project management is used to illustrate the ways to lead through collaboration and harmony - collaborative leadership lessons from CERN: the world’s largest physics experiment.

Idea #022
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Hindustan Unilever's Shakti Programme

CSR: Creating Value through Partnerships

Idea posted: January 2013
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Marketing
Institutions: IMD

Corporate Social Responsibility initiatives have overcome the stigma of being a distraction; something to be suffered. Smart companies now recognise CSR as an opportunity to significantly strengthen their businesses – while building and renewing human, social and natural wealth. Finding the right partner is absolutely critical to the success of a CSR strategy; and there are steps that can be taken to ensure a partnership co-creates value for both business and society.

Idea #071
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Winston Churchill, 1941 (Source: Wikimedia)

Leadership Essentials: Diagnostics, Influence and Energy

Idea posted: January 2013
  • Strategy
  • Leadership & Change
  • Learning & Behaviour
Institutions: IMD

There are three essential prerequisites - diagnostics, influence and energy - that would-be leaders must develop at the start of their managerial careers and maintain to become successful. This Idea describes these prerequisites and suggests five essential tools that managers can adopt to assist the development of diagnostics, influence and energy.

Idea #064
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