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fMRI brain scan, 2010 (Source: Wikipedia Commons)

Why the Best Strategic Thinkers Are Both Rational and Emotional

Idea posted: December 2015
  • Strategy
  • Learning & Behaviour

The brain, through the magic of fMRIs (neuroimaging procedures), tells the true story of how the best strategic thinkers think: they deactivate their rational, linear prefrontal cortex, and activate the older, intuitive-sensing parts of the brain that triggers emotions and social awareness — the same parts of the brain on which creative artists draw their inspiration. Move over, Porter. Make room for Picasso. 

Idea #574
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The Virgin of Chancellor Rolin (detail), van Eyck, 1435, Musee du Louvre, Paris. Nicholas Rolin was Chancellor to Philip the Good.

Rebuilding Reputation after a Serious Financial Restatement

Idea posted: January 2014
  • Strategy
  • Finance
  • Operations

In the wake of a serious financial restatement, how can companies repair their reputations and increase the value of their shares? According to this Idea, the answer may lie in focusing not just on investors but on stakeholders who are non-capital providers and can be viewed as ‘softer’ constituencies. 

Idea #313
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