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Markdown Vs Everyday-Low-Prices: The Impact of Regret and Availability Misperceptions

Idea posted: October 2014
  • Strategy
  • Learning & Behaviour
  • Marketing

The behavioural motives of consumers — such as regret over buying too soon or too late and misperceptions about the product’s future availability — should be considered as companies develop their optimal pricing and inventory strategies.

Idea #453
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U.S. Social Security Administration early accounting operations in Baltimore circa 1936 (Source: Wikimedia Commons)

Computer Says ‘Yes’ – The Impact of IT Investment

Idea posted: September 2013
  • Strategy
  • Finance

The impact of information technology on an organization’s profitability can be significant but it needs to be strategically managed, from the top down. View your IT management as a corporate rather than a departmental issue.

The key message for today’s leaders is, choose the right kind of IT projects, spend your money wisely, and focus on growth over cost savings. 

Idea #219
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