Search results

Sort by: Relevancy | sort ascendingDate | Title | Rating

 
British generals, during the Battle of Gazala, 1942 (Source: Wikimedia Commons)

The Power of Scenarios to Open New Perspectives

Idea posted: February 2016
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Learning & Behaviour

Well-known as a strategic planning tool, the scenarios methodology can drive potent academic research that shatters assumptions and reveal radical new perspectives on major issues and problems.

Idea #582
Read Idea
 

Pricing and the Power of Red

Idea posted: August 2013
  • Strategy
  • Leadership & Change
  • Marketing

Retailers commonly highlight prices and ‘good deals’ in red in their ads and promotional material. But relatively little is known about how this affects consumers. New research reveals that the impact varies significantly by gender. Put simply: men are likely to see a bargain when they see red; women are far less easily swayed. The findings have clear implications for companies — and for precision marketing.

Idea #197
Read Idea
 
Dr. Stangelove', directed by Stanley Kubrick, 1964, distributed by Columbia Pictures (Source: Wikimedia Commons)

Scenarios Planning + Early Warning Scanning = Strategic Advantage

Idea posted: May 2013
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change
  • Operations

In today’s fast-moving environment, scenario planning (SP) and early warning scanning (EWS) are essential strategic tools. The former imagines future scenarios and helps frame possibilities; the latter highlights new developments in the market. Research suggests these tools work best if integrated as ‘co-specialization dynamic capabilities’ (CDCs). Organizations need to combine both practices dynamically – using scenarios to help frame the context for EWS, and using EWS to help focus on signs that scenarios will emerge.

Idea #144
Read Idea
Real Time Analytics