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The Mexican Stock Exchange (Source: Wikimedia Commons)

Why Companies from Emerging Markets Are Putting the Heat on Multinationals

Idea posted: August 2014
  • Strategy
  • Marketing

While multinational corporations typically establish their dominant competitive advantage thanks to their position in the industry and/or access to strategic resources, somehow firms from emerging markets who have neither of these advantages are beginning to dominate globally — or at least compete for domination — in their industries. The reason: while MNCs compete on position or possession, the emerging MNCs are competing on action. They have developed innovative business models, often as a direct result of conditions in their home markets, that give them the edge. 

Idea #427
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All-consuming: Brand Management in the Digital Age

Idea posted: September 2013
  • Strategy
  • Leadership & Change
  • Marketing
Institutions: ESADE

Media fragmentation, globalization and expanding social networks are changing the way we view and follow brands. Leaders need to respond to these changes and challenges, taking a comprehensive approach to satisfying an increasingly diverse set of stakeholders in an ever more competitive environment. 

Idea #215
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