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Decision Support Systems: Under-rated and Under-used?

Idea posted: June 2014
  • Strategy
  • Learning & Behaviour
  • Marketing

Technology now provides a range of decision support systems to interrogate, process and analyse data on markets and customers and help companies answer ‘what-if’ questions. The best ones, however, could be being neglected by organizations. Recent empirical research finds a clear discrepancy between users’ perceptions of decision support systems and how these systems actually perform. 

Idea #387
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