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B2B Companies Far Behind on Social Media Strategies

Idea posted: August 2019
  • Strategy
  • Innovation & Entrepreneurship
  • Marketing

While for B2C companies, using social media to acquire and exchange knowledge with customers and internally is all the rage, new research reveals that many B2B companies fail to see the potential of social media – and even when some managers see the potential, the company fails to provide support for social media initiatives.

Idea #747
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Image by Mohamed Hassan from Pixabay

Why Project Leaders Are Different from Project Managers

Idea posted: August 2019
  • Strategy

Project leadership and project management do not require the same skills, competencies and behaviours. Likewise, the success factors for project leadership are not the same as the success factors for general leadership. A new study identifies the unique skills, knowledge, behaviours and values at the heart of superior project leadership. 

Idea #749
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Photo by Steve Halama on Unsplash

Staying Competitive Today While Preparing Full-On for Future Success

Idea posted: July 2019
  • Strategy
  • Innovation & Entrepreneurship

Companies must be ambidextrous: they must focus on winning the present while at the same time laying the foundation to win the future. The challenge is that emphasizing one priority can undermine the second. A recent study offers some guidelines for overcoming the challenge of ambidexterity by examining key factors – sometimes complementary, sometime conflicting – that enable companies to focus on the present and the future.

Idea #748
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Mixture' by Jenguin, licensed under CC BY-NC-SA 2.0

Why Tight and Loose Cultures Don’t Mix

Idea posted: June 2019
  • Strategy
  • Leadership & Change

Companies typically have either generally tight or generally loose cultures. Mergers in which a mix of these two types of cultures must come together may fail if they don’t negotiate their cultures.

Idea #742
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Image by rawpixel from Pixabay

Existing Customers and Home Markets Drive Growth

Idea posted: June 2019
  • Strategy
  • Marketing

The biannual Duke Fuqua CMO survey highlights growth strategies that are inward-focused, as well as incorporating the strengthening of marketing capabilities, a significant increase in strategic channel partnerships, continued growth in social media spending, and the continuing emergence of AI.

Idea #741
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Photo by Josh Hild on Unsplash

The World of Work in 2028: The Dilemma of Balancing Big vs. Small, Digital vs. Face-to-Face

Idea posted: March 2019
  • Strategy
  • Leadership & Change
  • Learning & Behaviour

A recent study exploring the world of work in 2028 based on today’s trends reveals the growing power of small vs. big, the vital importance of truly allowing mistakes (and not just talking about it) and the tension in communication strategies between the connection of face-to-face vs. the convenience of digital meetings.

Idea #735
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Illustration from the 1855 edition of La Fontaine's Fables

Fast-Slow Strategy-Making in Adaptive Organizations

Idea posted: February 2019
  • Strategy

An adaptive company uses a dynamic collaborative learning system to merge the ‘fast’ experience and insights from front-line operational managers with the ‘slow’ analytical reasoning of corporate strategists to chart the company’s best path to future success.

Idea #731
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Photo by David Hurley on Unsplash

Gender Bias Against Women Leaders Is Higher Than We Think

Idea posted: January 2019
  • Strategy
  • CSR & Governance
  • Leadership & Change

While men are more prejudiced than women against women leaders, a new study demonstrates that when surveyed, women are less likely than men to admit their prejudice.

Idea #727
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David and Goliath, Guillaume Courtois, c.1650 (Courtesy: Capitoline Museums, Rome)

Why Goliaths and Davids Are Poor Network Partners

Idea posted: December 2018
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change

Can a Goliath company or business entity collaborate on equal terms with a network of Davids? A new case study shows that enforcing network rules might make such a collaboration an insurmountable management challenge. 

Idea #721
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Less Competitive Pressure Leads to Less Innovation

Idea posted: December 2018
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change

Taking advantage of the suddenly reduced threat of hostile takeovers of Delaware-incorporated companies, two researchers demonstrate the significant reduction of innovation efforts when competitive pressure is eased. In short, less competition leads to less innovation.

Idea #723
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The Sleep of Reason Produces Monsters (detail), Francisco Goya (Courtesy: The Nelson-Atkins Museum of Art, Kansas City, Missouri)

How to Fight Off an Upstart with a New Business Model

Idea posted: October 2018
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship


Faced with a new competitor with a new business model, incumbents can respond with different strategies based on sharing (co-deployment) or moving (re-deployment) their resources.

Idea #716
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The Reception of the Ambassador at the Court of Pekin, James Gilray, 1792 (Courtesy: National Portrait Gallery, London)

Investing Abroad? Use Your Country’s Diplomats

Idea posted: July 2018
  • Strategy
  • Operations

When looking to invest abroad, companies can leverage the diplomatic relationships between their country’s government and governments of potential host countries to connect with potential foreign partners. An international study based on foreign investment decisions by more than 500 Chinese companies examines the factors involved in leveraging such relationships.

Idea #714
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Source: Pexels

Re-Entering a Foreign Market: Part 2 - Speed

Idea posted: May 2018
  • Strategy
  • Operations

Prior experience impacts the speed with which multi-national enterprises re-enter foreign markets they previously exited — although as time passes, the environmental context of the market becomes more important.

Idea #707
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Source: Pexels

Re-Entering a Foreign Market: Part 1 - Operation Mode

Idea posted: May 2018
  • Strategy
  • Operations

When multinational companies re-enter a foreign market, the key strategic decision is choosing whether to change the operation mode (e.g. distribution partnership, joint ventures, fully owned operations) from their previous experience in the market. A new study finds that the motives of their original decision to exit the market has a great impact on whether they choose the same operation mode or escalate (e.g. from distribution to manufacturing) or de-escalate (e.g. from fully owned operations to joint ventures) their commitment.

Idea #706
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Photo by Erik Eastman on Unsplash

Industry Disruption: Sequence and Timing of Responses Are the Key to Survival

Idea posted: March 2018
  • Strategy

In the case of major industry disruption, successful companies survive through a well-orchestrated series of strategic moves. New research shows that the sequence and timing of those moves can make the difference between failure and success. 

Idea #698
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Rupert Murdoch at the World Economic Forum, 2009 (Source: Wikimedia Commons)

Extravert CEOs and Strategic M&A Decisions

Idea posted: January 2018
  • Strategy
  • Leadership & Change

New research based on 2800 corporate CEOs shows that extraverted CEOs are more likely to engage their firms in the uncertainty of M&A activities, proving that CEO personality can drive firm behaviour. However, under certain conditions, the situation dictates the options available to CEOs, regardless of their personalities. Thus, for example, even less extraverted CEOs make more acquisitions in highly competitive industries.

Idea #686
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St George Kills the Dragon, Edward Burne-Jones, 1866 (Courtesy: Art Gallery of New South Wales)

How to Make and Keep Customers Grateful

Idea posted: January 2018
  • Strategy
  • Innovation & Entrepreneurship
  • Marketing

Forget discounts. Customers perceiving a genuine effort by companies to invest in the customer relationship will feel grateful toward the company — an emotion that leads to overall (and longer lasting) customer satisfaction.

 

Idea #688
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Cincinnati, USA. Photo by Jordan Andrews on Unsplash

In Uncertain Times It's Best to Have Fewer Industry Experts on a Board

Idea posted: September 2017
  • Strategy
  • CSR & Governance

Having domain experts on boards is often touted as an advantage. New research shows, however, that too many experts from a company’s industry can actually hinder a board’s efforts in times of strategic uncertainty.

Idea #672
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FAEF conference room, Fairport, NY (Source: Wikimedia Commons)

Supervising Projects Despite Limited Time and Expertise

Idea posted: June 2017
  • Strategy
  • Leadership & Change

Time and expertise limitations can cause steering committees (SCs) in charge of major and complex strategic projects to make errors in judgement and decision-making. The result: such common but serious problems as being late and over-budget. Proactive steps and awareness can help SCs avoid the traps.

Idea #661
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Corporate Culture: A Key Drivers of a Firm’s Value

Idea posted: January 2017
  • Strategy
  • CSR & Governance
  • Leadership & Change

A survey of more than 1300 executives confirms that for most leaders, corporate culture is one of the top five contributors to a firm’s value — and that current CEOs are most responsible for establishing an effective culture.

Idea #641
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Aligning Your Organization for the Digital Future

Idea posted: October 2016
  • Strategy
  • Leadership & Change

A global survey of executive and managers reveals that many companies are ill prepared for the disruption that digital trends will bring to their organizations and industries. A minority of ‘digitally matured’ companies, however, are making the required cultural, talent management and strategic changes.

Idea #633
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Sugar Factory with clean vapor emission, Minas Gerais, Brazil, 2007 (Source: Wikimedia Commons)

Meeting Sustainability Priorities in Competitive Operational Strategies

Idea posted: August 2016
  • Strategy
  • CSR & Governance
  • Operations

Environmental and social sustainability priorities can be integrated with traditional priorities to varying degrees. Companies competing on innovation, for example, are more open to environmental and social sustainability than companies competing on price. Yet for all companies, environmental and social sustainability priorities play an increasingly greater role in their success.

Idea #618
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Official U.S. Navy Imagery – a sailor presents his girlfriend with an engagement ring (Source: Wikimedia Commons)

The Competitive Implications of Customer Expectation

Idea posted: July 2016
  • Strategy
  • Marketing

Past research has shown that products and services that don’t fit specific market categories are more likely to fail in the marketplace. A new study demonstrates that even a product with all the attributes of its category can fail. To truly understand the competitive dynamics of its market, a company needs to look beyond categories, and focus on the customer expectations that underlie those categories. 

Idea #612
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Tada' the Chinese poles, 2004 (Source: Wikimedia Commons)

Build Ambidextrous Teams to Combine Present and Future Objectives

Idea posted: July 2016
  • Strategy
  • Innovation & Entrepreneurship
  • Leadership & Change
  • Learning & Behaviour

Many companies separate short-term activities focused on the present (e.g. customer service, marketing) from long-term activities focused on the future (e.g. new product development). A new study, however, reveals the power of ‘ambidextrous’ teams, where cohesion overcomes the challenge of pursuing both present and future objectives.

Idea #613
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The seven dwarfs, Snow White, 1937, produced by Walt Disney Productions (Source: Wikimedia Commons)

Motivation Profiles: Pay and Reward Vs Fulfilling Work

Idea posted: June 2016
  • Strategy
  • Leadership & Change
  • Learning & Behaviour

Building on four types of motivation, a new survey helps identify different profiles of motivation for managers, offering a mix of extrinsic (e.g. salaries) or intrinsic (e.g. fulfilling work) rewards. The profiles reveal how the different motives of managers impact their job attitudes. 

Idea #609
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Ten Steps for New Executives: Understand the Culture before Implementing Change

Idea posted: May 2016
  • Strategy
  • CSR & Governance
  • Leadership & Change
Institutions: IESE Business School

New executives must immediately understand and evaluate a company’s culture before launching any significant change initiatives. They must ask themselves: Is this the right culture for the future? And given the current values, norms and beliefs of the company, how can I best implement change and build the foundation for sustainable success?

Idea #606
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How a Marketing Doctrine Overcomes the Flexibility Vs Consistency Conundrum

Idea posted: February 2016
  • Strategy
  • Marketing

Diversified or decentralized firm face a conundrum: How do you ensure that marketing decisions are consistent across the entire company without undermining the flexibility required to tailor marketing decisions to local circumstances? The answer: A marketing doctrine based on unique principles that guide without dictating. 

Idea #584
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Why the Chief Marketing Officer Matters

Idea posted: February 2016
  • Strategy
  • CSR & Governance
  • Leadership & Change
  • Marketing

The position of Chief Marketing Officer has come under fire recently, with some arguing that a CMO does not really add value to a company. A new research study counters this view; showing that companies with CMOs perform up to 15% better than companies who leave the CMO seat empty. 

Idea #581
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British generals, during the Battle of Gazala, 1942 (Source: Wikimedia Commons)

The Power of Scenarios to Open New Perspectives

Idea posted: February 2016
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Learning & Behaviour

Well-known as a strategic planning tool, the scenarios methodology can drive potent academic research that shatters assumptions and reveal radical new perspectives on major issues and problems.

Idea #582
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411_World War 2 poster. Wireless operators (Courtesy: BT Archives)

CIOs: Coach and Communicate with C-suite for Digital Innovation

Idea posted: January 2016
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Leadership & Change

European companies are losing innovation opportunities because C-suite executives fail to respond to information technology and digital-related proposals of the CIO and the information technology function of the company, according to a new survey of European companies in three countries. The problem: lack of communication between IT and non-IT leaders.

Idea #573
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