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Anti-fracking activists, Balcombe, West Sussex, where Cuadrilla was drilling an exploratory well, August 2013 (Source: Greenpeace. Photo by Jiri Rezac)

CSR - Why Companies Need Activists

Idea posted: August 2013
  • CSR & Governance
  • Operations

A company’s positive or negative impact on society can enhance or harm its reputation. New research from Northwestern University’s Kellogg School of Management shows that passionate activists play a key role in ensuring that companies remain socially responsible.  If they push too hard, however, the efforts of these same activists become counterproductive. On the corporate side, the research explains why corporations must never let up their socially responsible activities.

Idea #194
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