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Madhubani, or Mithila, painting from Northern India (Source:

Family Business in India: Meeting 21st Century Challenges

Idea posted: October 2013
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Marketing

With 75% of the Indian workforce employed by a family-owned business, how they are run and what challenges they face will be of interest both to organizations in the country and to those interested in doing business there. In this Idea, some of the key features of India’s family-owned businesses are looked into, and some advice is offered to such firms for their long-term success.

Idea #235
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