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Jimmy Edwards as the Headmaster in Whack-O!, BBC TV comedy sit-com which was originally broadcast from 1956 to 1960  (©BBC)

The Positive Effect of Negative Incentives

Idea posted: January 2014
  • CSR & Governance
  • Leadership & Change

New research shows that negative incentives — incentives that require individuals to perform in order to avoid a loss — are more motivating than positive incentives, which motivate individuals through a gain (for example, a bonus).

Idea #308
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