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Industry Disruption: Sequence and Timing of Responses Are the Key to Survival

Idea posted: March 2018
  • Strategy

In the case of major industry disruption, successful companies survive through a well-orchestrated series of strategic moves. New research shows that the sequence and timing of those moves can make the difference between failure and success. 

Idea #698
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Adapt Your Choice of Product-Related Services to the Industry Life Cycle

Idea posted: July 2015
  • Strategy
  • Marketing

Different types of services — from ‘complementary smoothing’ services such as maintenance support to ‘substituting’ services such as leasing arrangements — can be more or less effective depending on the current phase (early ferment, middle transition, or late mature) in the life cycle of the product’s industry.

Idea #531
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Shanghai Xin Tian Di, photo by Motohiko Tokuriki, 2010 (Source: Wikimedia Commons)

Why Increasing Demand Is Not Always the Answer to New Competition

Idea posted: October 2014
  • Strategy
  • Marketing

Faced with a new competitor in the market, an incumbent company is usually expected to respond by investing more into its products to offer products that will please more customers. However, new research shows that a higher product investment in response to competition is not necessarily the best answer. The reason: new entrants may change the incumbent’s return on investment trade-off.

Idea #450
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Marion A. Trozzolo (1925 –1992) was an innovator, inventor, entrepreneur and  the first manufacturer of teflon coated cookware (Source: Wikimedia Commons)

Should Technology Innovators Participate in the Commercialization Process?

Idea posted: October 2014
  • Strategy
  • Innovation & Entrepreneurship
  • Marketing
  • Operations

Conventional wisdom has it that technology based entrepreneurs are better off commercializing their product by contracting with an incumbent (i.e. licensing). But this trade-off may not always be optimal, because if the innovator can learn from its own commercialization experience, albeit losing some profit initially, it could avoid making the same trade-off with future innovations, thus securing long-term profitability. Alternatively, joint commercialization may be the best approach.

Idea #448
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What Your Company Can Learn from Supercompetitors

Idea posted: October 2014
  • Strategy
  • Finance
  • Operations

Competitive strategy is no longer about assets, positions and economies of scale. Supercompetitors such as IKEA or Amazon build on distinctive capabilities that are scalable and relevant to offer one single powerful value proposition that transforms their industries.

Idea #445
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The Mexican Stock Exchange (Source: Wikimedia Commons)

Why Companies from Emerging Markets Are Putting the Heat on Multinationals

Idea posted: August 2014
  • Strategy
  • Marketing

While multinational corporations typically establish their dominant competitive advantage thanks to their position in the industry and/or access to strategic resources, somehow firms from emerging markets who have neither of these advantages are beginning to dominate globally — or at least compete for domination — in their industries. The reason: while MNCs compete on position or possession, the emerging MNCs are competing on action. They have developed innovative business models, often as a direct result of conditions in their home markets, that give them the edge. 

Idea #427
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First Choice Most Chosen

Idea posted: November 2013
  • Strategy
  • Marketing

Human beings may be biologically hardwired to prefer the first option presented to them, particularly if they have to make that choice quickly. Businesses can use this finding to tailor their marketing and other strategies to nudge customers towards a particular product or service. Recent research confirms the importance of being first and why this should inform point-of-sale, online, and other marketing messages.

Idea #267
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