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Donkey and overloaded cart, India 2008 (Source:

Why Scaling Up Is No Longer the Only Strategy

Idea posted: March 2013
  • Strategy
  • Operations

Traditionally, industrial production has moved in only one direction: from small to large. ‘Scaling up’ was the best way to maximize productivity and lower per-unit costs. A fleet of 100 ten-ton dump trucks requires more drivers than a fleet of 10 hundred-ton dump trucks. But automation and communication technology has evolved to the point where a large number of small units may be cheaper, better and more efficient than a small number of large units.

Idea #107
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