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How a Marketing Doctrine Overcomes the Flexibility Vs Consistency Conundrum

Idea posted: February 2016
  • Strategy
  • Marketing

Diversified or decentralized firm face a conundrum: How do you ensure that marketing decisions are consistent across the entire company without undermining the flexibility required to tailor marketing decisions to local circumstances? The answer: A marketing doctrine based on unique principles that guide without dictating. 

Idea #584
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Balancing Local and Global Efficiency with Anchored Agility

Idea posted: October 2013
  • Strategy
  • Leadership & Change
  • Operations
Institutions: IMD

If your organization is struggling to balance local flexibility and global efficiency, it is not the only one; even leading multinationals are facing the problem of managing fixed vs. local needs. According to this Idea, the solution lies in adopting a framework called ‘anchored agility’. 

Idea #247
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Winston Churchill, 1941 (Source: Wikimedia)

Leadership Essentials: Diagnostics, Influence and Energy

Idea posted: January 2013
  • Strategy
  • Leadership & Change
  • Learning & Behaviour
Institutions: IMD

There are three essential prerequisites - diagnostics, influence and energy - that would-be leaders must develop at the start of their managerial careers and maintain to become successful. This Idea describes these prerequisites and suggests five essential tools that managers can adopt to assist the development of diagnostics, influence and energy.

Idea #064
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